The Future 100: 2023
You're just a click away from our annual forecast of 100 trends to watch this year.

Which of the 100 trends in the report caught our eye the most?
Here they are.

CULTURE
#06 Elevated Expressionism: Viva Magenta, "an unconventional shade for an unconventional time". Pantone named the bold and energetic colour the colour of the year.

WORK
#93 Re-wirement: Life and work take on a whole new meaning after the pandemic. People are reassessing their priorities, rediscovering themselves and focusing more on their hobbies and families.

LUXURY
#76 The Social Wellness Club at Remedy Place in NYC, is a new, non-toxic, health-focused socialization concept connecting health and social life.

FOOD & DRINK
#41 Intrepid Dining: Adventurous consumers seek out extraordinary culinary experiences presented in inventive menus with theatrical preparation in extreme locations.

TRAVEL & HOSPITALITY
#22 Absurdist Stays: Travellers can stay in a floating avocado in Chile or in a giant pink flower in the United States.

BRANDS & MARKETING
#34 Meta-Inclusivity: "More Like Us" is a campaign in Metaverse for the beauty brand Clinique where makeup artists created virtual NFT and real makeup looks. The campaign aims to challenge unrealistic beauty standards and promote individuality.

TECH & METAVERSE
#16 Feel-good feeds: Gas, a free app for teens, is on the cutting edge of anonymous compliments apps and excels in a positive and collaborative environment.

RETAIL & COMMERCE
#62 Co-creative Commerce: According to Bloomberg, the metaverse market is expected to reach $783 billion in 2024, up from $479 billion in 2020.
Let The Future 100: 2023 report inspire you, too.
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