The Future Shopper Report 2022 uncovers what consumers want from their digital shopping experience and how and what retailers and brands must deliver to win online.

With online consumers in the 18 countries surveyed confirming 50%+ of their spend is now online, is your business ready?

The report will help businesses understand consumer shopping habits and how the market is developing. Assimilating and implementing the findings should form a vital part of your business’s online planning and strategy.

Presenting the views of 31,000+ consumers across 18 international markets, discover new channels, technologies and how to sell more online, and start delivering the future of commerce, today!

Download The Future Shopper Report 2022

WTC The Future Shopper 2022 Highlights

Consumer behavior has changed

Global consumer shopping habits have changed over the last few years, accelerated by the pandemic. We look at some of these changes, quantifying them where possible.

The data is based on the survey results from Germany.

At a Glance
56%

of german spend is online

At a Glance
41%

of shoppers said they will increase their usage of digital shopping channels in the future

At a Glance
44%

have discovered new brands and retailers as a consequence of working from home

The global customer journey

The global customer journey is rarely linear, so we’ve simplified it into 3 parts - inspiration, search and purchase – to assist you in targeting consumers at keys stages in their shopping journey.

At a Glance
34%

get their inspiration from marketplaces

At a Glance
36%

start their search on the top marketplaces

At a Glance
35%

of all online shopping globally is via marketplaces

Getting the experience right

We dive deep into 18 international markets to unpack what consumers truly want. Results of the German survey.

At a Glance
44%

wish that online shopping was more entertaining

At a Glance
32%

admitted to over-ordering with the intent of returning unwanted items

At a Glance
52%

expect online orders to be delivered within 2-3 days once ordered online

Where are consumers buying?

Sure, consumers demand ease and convenience, but what, where and how are they buying? And where are their pain-points? Results of the German survey.

At a Glance
48%

have already bought through social media platforms

At a Glance
62%

are excited by buying everything through one retailer

At a Glance
15%

have used or are using the metaverse to make purchases online

Don't have time to read the report? Check out our Executive Summary!

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