B2B ecommerce worldwide is forecast to surpass $20 trillion by 2027, growing at an annual rate of 17.5%.

With online already accounting for 49% of all purchases, it’s not surprising that B2B customers are demanding more. In fact, 92% of buyers say they are looking for a B2C experience when making business purchases. We’ve teamed up with our technology partner Sitecore to delve into what really matters to B2B buyers.

Using data gleaned from our 2021 B2B Future Shopper report, we’ve sifted through current pain points and dissected the components of user-centric, omnichannel experiences to create the B2B Vendor Series. The series will comprise of four guides that each take a deep dive into the key ingredients of successful B2B commerce experiences that inspire growth: personalization, performance, marketplaces and search.

The first two, Personalizing the B2B commerce experience and Driving performance in B2B commerce are available here now.

Personalization Main Vid
Microsoft Teams image33ab222450488d8795e4c5d6ee99b01ce4ad727df9d21962b34fc1a0dbf8fd2b

Personalizing the B2B commerce experience

This guide outlines the rationale for adopting a customer-centric approach built around personalization, helping B2B vendors to lock in customer loyalty throughout client relationships.

Learn more
Microsoft Teams imagef05bde74fa156a0749aa9cc8efcdfabf5adde3eec54a30cab87b28a180143416

Driving performance in B2B commerce

In this guide we explore the shift towards modern composable platforms that is giving forward-thinking organisations the flexibility, scalability and performance to meet growing demand.

Learn more

Please provide your contact information to continue. Detailed information on the processing of your personal data can be found in our Privacy Policy. (in particular the "How Do We Use It?" Section).