B2B Vendor Series

B2B ecommerce worldwide is forecast to surpass $20 trillion by 2027, growing at an annual rate of 17.5%.

With online already accounting for 49% of all purchases, it’s not surprising that B2B customers are demanding more. In fact, 92% of buyers say they are looking for a B2C experience when making business purchases. We’ve teamed up with our technology partner Sitecore to delve into what really matters to B2B buyers.

Using data gleaned from our 2021 B2B Future Shopper report, we’ve sifted through current pain points and dissected the components of user-centric, omnichannel experiences to create the B2B Vendor Series. The series will comprise of four guides that each take a deep dive into the key ingredients of successful B2B commerce experiences that inspire growth: personalization, performance, marketplaces and search.

The first two, Personalizing the B2B commerce experience and Driving performance in B2B commerce are available here now.

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Personalizing the B2B commerce experience

This guide outlines the rationale for adopting a customer-centric approach built around personalization, helping B2B vendors to lock in customer loyalty throughout client relationships.

Learn more

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Driving performance in B2B commerce

In this guide we explore the shift towards modern composable platforms that is giving forward-thinking organisations the flexibility, scalability and performance to meet growing demand.

Learn more

Check back with us later in the year for the launch of Why marketplaces are a must for omnichannel B2B and The value of search in B2B buying journeys.

There’s no doubt from our research that B2B commerce has reached a tipping point. 58% of our respondents told us that they would be looking to new technology solutions in the next 12 months to help them cope with demand and serve their customers with frictionless, user-centric, omnichannel purchasing experiences. And the cost of inaction is high – more than 50% of B2B buyers we surveyed switched all suppliers in the first year of the pandemic.

Four key ingredients of a successful B2B commerce strategy

B2B ecommerce worldwide is forecast to surpass $20 trillion by 2027, growing at an annual rate of 17.5%.

Personalizing the B2B commerce experience

Driving performance in B2B commerce

Talk to us now if you’d like to accelerate your B2B commerce transformation!