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From content at scale to content that converts; a model to unlock value through operational effectiveness

Marketing needs to reinvent itself to support the exponential growth of communication channels. If the Metaverse opens a new world of opportunities, it also brings the need for new tools, partners and gurus rightfully claiming a piece of the already very stretched budgets. So, how do we create content that can make our brands omnipresent, while coherent and human, across every channel? Creating content at scale through more efficient operating models and automation is good, but it isn’t enough. To achieve true hyper-personalization and sustainable ROI on our content investment we need to bring data to the core of the content ecosystem, but this time for real.

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