ING Bank from J. Walter Thompson Amsterdam



J. Walter Thompson Amsterdam uses data and technology to bring back the voice of Rembrandt at Amsterdam’s most famous museum, the Rijksmuseum. A group of experts, working together with ING Bank, used voice technology, research and data to recreate the painting techniques, personality, language and voice of the Dutch master. The results are featured in “The Rembrandt Tutorials,” as narrated by the famous painter himself, spoken in his own words, using his original 17th-century language and manner of speech and the reconstructed sound of his own voice. On the 350th anniversary of his death, Rembrandt is teaching people to paint again.