WE ARE NOT AN ISLAND
HSBC from J. Walter Thompson London
A year on from introducing the “Together We Thrive” brand promise for HSBC UK and subsequent “Global Citizen” campaign, J. Walter Thompson London is further validating the bank’s open-looking ethos and ongoing commitment to helping people, businesses and communities with a follow-up national OOH and press campaign, “We Are Not an Island” which will also be supported in HSBC’s many high street locations. The work is in response to the atmosphere felt by businesses and individuals, and to remind people that whatever the political climate, we are global citizens and part of something far, far bigger.
The campaign celebrates elements of British life that we know and love and that are indebted to the nation’s connections to the wider world, recognizing that no matter what side of the political divide you are on, we all thrive more as a result of these.