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Marketing Campaigns Strategy Lead

at Acceleration North America
Orange County, California, United States

Who we are:

Founded in 1999, and now part of Wunderman Thompson, Acceleration is a specialist consultancy that crafts digital marketing capability for the largest global brands.  This position will be remote working out of your home office with some travel to be expected.  

 

Our continued drive to expand and provide world-class services within the digital marketing arena has created the need for a Marketing Campaign Specialist to support the Direct Engagement Lead in the development of marketing strategies and execution for all outbound client communications enabled out of SalesForce Marketing Cloud (SFMC).

 

This role will provide assistance on project planning and execution of integrated marketing communications, management of First, Second and Third party data required for marketing campaign execution, developing the campaign requirements brief for audience selection and customer journey building in SFMC environment, coordinating with management, providing oversight for key initiatives while ensuring implementation of projects, and supporting the campaign services team in the deployment of customer marketing communications. 

Role Overview

The Marketing Strategy Lead will ensure that all initiatives and projects are closely aligned with Wunderman Thompson delivery framework for campaign services, and that these initiatives and projects are completed on-time, within scope and budget and with an extremely high quality of deliverables by acting as Subject Matter Expert for the Campaign Operations team and serve as liaison for internal and external stakeholders and business functional areas.

Responsibilities

  • Design, develop and extract audiences and data files in Salesforce Marketing Cloud or Siebel to support marketing campaign deployments.
  • Responsible for converting business requirements and rules into audience definitions for ad-hoc campaigns or journeys in the SFMC environment.
  • Responsible for communicating timelines for end-to-end visibility of program timelines.
  • Responsible for building and maintaining project/program coordination documentation, including timelines and prioritizations.
  • Perform campaign-specific audience testing to validate targeting goals for the marketing campaigns.
  • Manage subscriber data, import and segmentation using a combination of messaging tools and database queries.
  • Own the distribution export of files to downstream systems and vendors.
  • Monitor the campaign post-deployment to validate completion and communicate accordingly to client requirements.
  • Co-ordinate client reporting and post-deployment analysis.
  • Responsible in running point for issues / risks / action items related to data at; work with responsible IT owners to address the items on a timely basis; update the appropriate stakeholders as needed.
  • Acting Subject Matter Expert in defining and driving integration work between SFMC data instances. This includes data setup efforts, campaign design, campaign execution, cross tier campaign journey building and campaign history tracking.
  • This role will be responsible for ensuring documentation of key data attributes, data processes, segments, models, etc. related to campaign execution work performed.
  • Point of contact for emergency issues including stopping deployments and sends, pausing triggered/automated deployments and resuming deployments manually once notified.
  • Understands, tracks and articulates issues / risks / action items; work with responsible owners to address the items on a timely basis; update the appropriate stakeholders as needed.
  • Multi-task across a range of projects and teams.
  • Completing projects to a specific schedule and budget.
  • Creating and/or providing feedback on project estimates and timelines.
  • Maintaining current work-in-progress records and archives of past project information as appropriate.

Requirements

  • BS in Business Administrations, Marketing, Computer Science or Information Services degree or equivalent
  • Strong project management skills and experience
  • Minimum of 5 years in a similar digital marketing role
  • Proven literacy with:
    • Salesforce Marketing Cloud and Siebel Marketing
    • MS Excel
    • MS Word
    • MS PowerPoint
    • MS Outlook
    • Knowledge of email platforms preferred
  • Strong numeracy and administration skills
  • High energy levels and a strong team player with strong interpersonal skills
  • Self-driven, hands on executor and results oriented individual
  • Ability to thrive in a fast-paced, high-pressure environment
  • Strong problem-solving and trouble-shooting skills
  • High level of accuracy and strong attention to detail and excellent analytical skills essential
  • Proven Customer-focused work ethic with high standard of service and quality control
  • Clear verbal and written communication skills, including a high level of business English grammar
  • Strong cross-functional collaboration skills, relationship building skills and ability to achieve results without direct reporting relationships
  • Excellent, concise written and verbal communication skills
  • Strong sense of personal responsibility and accountability for delivering high quality work
Wunderman Thompson is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability. We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment. 
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Careers

Established in 2019, Wunderman Thompson has a combined history of 150 years, setting the standard for marketing, communications and business innovation. We bring together over 20,000 creatives, analysts, strategists, customer experience designers and business consultants across 90 markets.

We’re always looking for the best talent to add to our diverse and talented mix that is Wunderman Thompson.

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