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Senior Paid Media Strategist

at Mirum
Chicago, Illinois, United States

Who we are:

Wunderman Thompson is a creative, data and technology agency. We are built to inspire growth for our clients with breakthrough creativity that helps our clients succeed. We are in a unique position to deliver growth based on three fundamental principles: we see the world differently and reject conventional thinking; we have an unbounded definition of creativity that can rethink business, culture, and brand experiences; we act decisively and accountably, owning delivery end-to-end. 

Who we are looking for:

Mirum, a Wunderman Thompson company, is looking for someone who wants to grow their career in media as a paid social strategist.  In this role you will be the primary point person for social media modeling, planning and execution for the Mirum Social practice. You will work with our internal teams, partners and social platforms to create models that deliver innovative solutions which deliver on our client growth goals.  If you like creating what’s next, believe in “we” before “me” and winning for our client excites you…this role will be perfect for you. 

What you'll do:

  • Execute and support paid social campaigns, including but not limited to account setup, strategy development, organization, and management.
  • Create sound, strategic media plans based on your understanding of client marketing, use of media research, industry, competitive environment and consumer insights
  • Work with Mirum Social activation, community management and strategy teams to develop social paid media strategies for a wide range of clients and commerce channels (traditional, eCommerce, D2C, B2B)
  • Develop and manage relationships with external media partners and social platforms (Facebook, Instagram, Pinterest, Twitter, YouTube, LinkedIn, etc.)
  • Deep understanding of social ecosystem and how to amplify content created by Influencers for social media campaigns
  • Partner with organic social media and digital content leaders to develop campaigns, offers, audiences, and funnels that resonate with our targeted personas
  • Perform Social platform audits that deliver performance insights, identify account/ campaign issues and high-level competitive insights. Based upon the audit provide recommendations, growth opportunities and present findings to teams and clients
  • Direct and manage the daily work flow of all client campaigns, including proposal development, campaign activation and maintenance, and post-campaign reporting
  • Identify, train and implement the optimal process for most efficient workflow
  • Negotiate media buys and ensure the most competitive rates are secured
  • Play an active role in new business proposals meetings
  • Work with our analytics team and/or external partners to define campaign KPI metrics, evaluation modeling and optimization recommendations
  • Keep abreast of current events, media trends and any target/market/ industry trends that impact business
  • Provide clients and internal teams with strategic POVs and industry white papers
  • Manage financial contracts with vendors, media partners, campaign budgets and monthly invoicing/reconciliation
  • Oversee compliance with SOX and client policies and reporting

What you'll need:

  • 5+ years of digital media experience, preferably in social media
  • Successful experience in social media planning/buying/optimization through vendor partners and/or social platforms (Facebook, Instagram, Twitter, Snapchat, LinkedIn, Pinterest, etc.)
  • Experience with direct client relationship responsibilities including regular reporting, collaborative strategic planning, and performance management
  • History of creating lead generation, demand generation, account-based marketing, re-targeting, audience segmentation and commerce driven campaigns
  • Understanding social platform reporting tools as well as predictive analytics, sales attribution and CPM/CPE models
  • Media experience with programmatic, video, social, native and mobile
  • Ability to manage and mentor employees in direct and indirect situations
  • Attention to detail
  • Can roll with the punches and likes to have fun

Wunderman Thompson is proud to be a WPP agency. Headquartered in New York, we have a truly global reach with over 20,000 people in 90 markets. For more information, please visit our website and follow us on LinkedIn and Twitter.  

About Mirum:

We create experiences that shoppers want, and brands and retailers need. We represent the next generation of shopper marketing solutions for engaging the digitally savvy consumer. Mirum’s new commerce activation platform is designed to change the way brands engage with consumers and shoppers. The platform combines tech, analytics, data, campaign planning, and creative services with social shopper, shopper engagement services, and the creation of original content – from branded videos to events, mobile and in-store platforms – to influence shoppers in new ways. And we’re looking for passionate people who want to help us make what’s next.

Disclaimer:

It is expected that you will perform additional duties and assume additional responsibilities as needed by the Company for the efficient operation of the Company. In addition, in order to adjust to changes in our business, it may become necessary to modify your job description, add to or remove certain duties and responsibilities, or reassign you to an alternate job position.

Wunderman Thompson and Mirum are committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability. We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.  
When you click the "Submit Application" button above, this will send all the information you have added above to Wunderman Thompson. Before you do this, we think it's a good idea to read through our Privacy Policy. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

Established in 2019, Wunderman Thompson has a combined history of 150 years, setting the standard for marketing, communications and business innovation. We bring together over 20,000 creatives, analysts, strategists, customer experience designers and business consultants across 90 markets.

We’re always looking for the best talent to add to our diverse and talented mix that is Wunderman Thompson.

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