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Strategist, Commerce Activation Planning

at Mirum
Chicago, Illinois, United States

Who we are:

Wunderman Thompson is a creative, data and technology agency. We are built to inspire growth for our clients with breakthrough creativity that helps our clients succeed. We are in a unique position to deliver growth based on three fundamental principles: we see the world differently and reject conventional thinking; we have an unbounded definition of creativity that can rethink business, culture, and brand experiences; we act decisively and accountably, owning delivery end-to-end.

Who we are looking for:

Mirum, a Wunderman Thompson company, is seeking a Strategist, Commerce Activation Planning to join the team in our Chicago office. As a Strategist, Commerce Activation Planning, you are responsible for building strategic, seamless customer experiences driving conversion both on-line and in-store.

You will mine both quantitative and qualitative research tools, inclusive of social listening, to craft insights as the foundation for our client solutions.  You will leverage these insights, coupled with your understanding of shopper personas, retailer marketing programs, and best in class vendor programs to build solutions based off of a strategy and creative idea. 

You will be part of a cross-functional team serving as the knowledge partner with deep retailer expertise.  You will participate in the creation of the final commerce plan, inclusive of vendor recommendations and budget alignment.  Our solutions are digital-heavy and showcase our deep expertise in Social, but we do value the understanding of how digital and physical interact to drive conversion at retail.

Our clients range from large CPGs to smaller players, mature brands to new brands – each looking to Mirum to provide solutions that drive a shopper to take a specific commerce action at a specific moment.  Our operating models include working directly with clients and also working as part of multi-agency solutions.  You will need to flex into each operating model and provide the Commerce Activation Plan for that specific ask.

As a member of our team, you will contribute to our culture of agility, collaboration and passion for growth. 

What you'll do:

  • Contribute to Audits of Brand, Retailer and Shoppers as directed by manager, synthesizing information into clear take-aways.
  • Collaborate with cross-functional team as well as clients and other agency partners to build best in class solutions for clients nationally and at specific retailers.
  • Maintain an extensive knowledge base of retailer marketing programs and third party vendor capabilities.
  • Provide internal feedback on all materials/work developed for the client.
  • Evaluate program performance and provide recommendations on program results.
  • Serve as a retail expert, thought leader, and idea generator

What you'll need:

  • Demonstrated interest and experience in areas of shopper marketing, retail marketing, digital marketing, or activation planning
  • 3-5 years relevant work experience
  • Retailer Knowledge: Understanding of retailer strategies as well as marketing programs, both digital and physical
    • For AR position: Focus on Walmart and Club
    • For Chicago position: Focus on Target, Grocery, Drug
  • Shopper understanding: Ability to digest and synthesize shopper research (both quantitative and qualitative), such as Nielsen, Mintel, eMarketer, Forrester and social listening.
  • Planning: ability to build seamless customer experiences (digital and physical) both within and outside of retailer ecosystem
  • Passionate collaborator with solid presentation and interpersonal skills
  • Ability to thrive in an environment that values an entrepreneurial spirit
  • Passion for the future of Digital in Commerce

Wunderman Thompson is proud to be a WPP agency. Headquartered in New York, we have a truly global reach with over 20,000 people in 90 markets. For more information, please visit our website and follow us on LinkedIn and Twitter.  

About Mirum:

Mirum, a Wunderman Thompson company, creates experiences that shoppers want, and brands and retailers need. We represent the next generation of shopper marketing solutions for engaging the digitally savvy consumer. Mirum’s new commerce activation platform is designed to change the way brands engage with consumers and shoppers. The platform combines tech, analytics, data, campaign planning, and creative services with social shopper, shopper engagement services, and the creation of original content – from branded videos to events, mobile and in-store platforms – to influence shoppers in new ways. And we’re looking for passionate people who want to help us make what’s next. 

Wunderman Thompson and Mirum are committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability. We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.  
When you click the "Submit Application" button above, this will send all the information you have added above to Wunderman Thompson. Before you do this, we think it's a good idea to read through our Privacy Policy. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

Established in 2019, Wunderman Thompson has a combined history of 150 years, setting the standard for marketing, communications and business innovation. We bring together over 20,000 creatives, analysts, strategists, customer experience designers and business consultants across 90 markets.

We’re always looking for the best talent to add to our diverse and talented mix that is Wunderman Thompson.

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