Careers

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Senior Engagement Strategist

at Wunderman Thompson Health
New York, New York, United States

Who we are:

Wunderman Thompson is a creative, data and technology agency. We are built to inspire growth for our clients with breakthrough creativity that helps our clients succeed. We are in a unique position to deliver growth based on three fundamental principles: we see the world differently and reject conventional thinking; we have an unbounded definition of creativity that can rethink business, culture, and brand experiences; we act decisively and accountably, owning delivery end-to-end. 

Wunderman Thompson Health, a division of Wunderman Thompson, works with companies to build world-class healthcare and pharmaceutical brands among medical professionals and consumers, with a transmedia storytelling approach that covers print, digital and television broadcast media, medical education, sales force presentations and managed access strategies.

Who we are looking for:

Wunderman Thompson Health is seeking a Senior Engagement Strategist in our New York office. The Senior Engagement Strategist spearheads engagement strategy development for marketing initiatives across all digital/data/technology-driven programs designed to meet specific business objectives for a range of clients. The Senior Engagement Strategist is highly versed in digital and integrated multi-channel marketing plan development. They demonstrate keen understanding of how to build strategies and plans to communicate with key customers and show leadership skills to drive business forward.

What you’ll do:

  • Strategic Thinking | Develop highly impactful engagement strategies and programs based on insights garnered from research that effectively deliver on brand objectives.  Serve as primary digital strategy lead for client and internal projects at the agency, interacting directly with clients to identify opportunities to expand client relationships. Develop recommendations based on insights gathered from review of web/campaign metrics to enhance ongoing programs or assets and improve performance. Participate in annual tactical planning to ensure the latest digital ideas are presented to existing clients and that digital resources are planned appropriately to deliver on ideas.  
  • Collaboration | Integrate closely with Brand Strategy, Creative, Account/Project Management, and Technology to develop engagement strategies and programs and ensure those programs are executed aligning to the strategy and at a high standard. Work with user experience teams to build insight-driven customer journeys and associated program documentation such as business requirements documents (BRD). Liaise with partner agency or media agency digital leads for successful execution of programs. 
  • Team Building | Manage mid-level staff on the Strategy team. Support resourcing and allocation management of team. Drive best practices implementation and uptake for digital process at the agency to further digital excellence across all channels
  • Agency Growth | Play a key role in new business opportunities, leading input for Digital Strategy for RFPs (generating digital & data insights, and digital ideas & tactics) and attending pitches to represent Digital on behalf of the agency. Represent the agency in digital forums, at conferences, and via thought leadership pieces, as required. 

Who you are:

  • A builder | Entrepreneurial attitude coupled with strong business acumen. Ability and appetite to bring people together. Innate ability to marshal people and create gravity around ideas.
  • Open and collaborative | Our team is close-knit and supportive and we’re working with a lot of unknowns – you must champion of team environments that are comfortable and encouraging.
  • Optimistic and resilient | Dig in and figure out how to work around problems. Exemplify a “Yes and why not?” posture. Takes care of self and team. Balance needed to maintain stamina and positivity.
  • Ego-less | We all wear the hats that need wearing, it’s a mentality that makes the team successful.

What you’ll need:

  • Experience in search engine marketing, social networking, interactive marketing, and web/campaign analytics, ideally in the business to consumer (B2C) marketing arena.
  • Familiarity with social media platforms and how to use them to drive brand awareness, engagement, and traffic to a website/landing pages/social media pages and a strong understanding of social media in relation to broader media mix; understanding of the interplay between online/social media and traditional media.
  • Strong knowledge of user-generated content, web video, and viral marketing on the web.
  • An understanding of web/campaign analytics, including usage of various analytics tools and software programs.
  • An understanding of interactive marketing technologies, including HTML5.
  • Experience conducting and analyzing digital and web research. Solid proficiency working with research and data-intensive initiatives, including development and use of spreadsheets.
  • Strong interpersonal skills. Exceptional written and verbal communication skills and the ability to present thoughts both verbally and visually through the use of PowerPoint and Word.
  • Ability to define objectives and work with a team to develop a cohesive strategy that drives campaign and business results,  working on multiple strategic assignments at once.
  • Passionate about and focused on digital marketing and engagement concepts and methodologies and able to speak with credibility and conviction as to how to apply any in particular to a client’s business.
  • Ability to work well under pressure and deadlines.

Wunderman Thompson is proud to be a WPP agency. Headquartered in New York, we have a truly global reach with over 20,000 people in 90 markets. For more information, please visit our website and follow us on LinkedIn and Twitter

Wunderman Thompson is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability. We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment. 
When you click the "Submit Application" button above, this will send all the information you have added above to Wunderman Thompson. Before you do this, we think it's a good idea to read through our Privacy Policy. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

Established in 2019, Wunderman Thompson has a combined history of 150 years, setting the standard for marketing, communications and business innovation. We bring together over 20,000 creatives, analysts, strategists, customer experience designers and business consultants across 90 markets.

We’re always looking for the best talent to add to our diverse and talented mix that is Wunderman Thompson.

Current Job Openings

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Department
Location
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Zaslat CV/Send CV

Wunderman Thompson

Client Services

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No positions are available at this time.