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Manager, Digital Analytics & Insights

at Wunderman Thompson
Orange County, California, United States

Who we are: 

Wunderman Thompson is a creative, data and technology agency. We are built to inspire growth for our clients with breakthrough creativity that helps our clients succeed. We are in a unique position to deliver growth based on three fundamental principles: we see the world differently and reject conventional thinking; we have an unbounded definition of creativity that can rethink business, culture, and brand experiences; we act decisively and accountably, owning delivery end-to-end. 

Who we are looking for:

Wunderman Thompson is seeking an Analytics Manager to oversee, nurture and drive performance for some of our fastest growing clients. This is an exciting opportunity that leverages data and analytics to develop, track, measure and optimize marketing solutions for clients while leading several analytical projects, in order to help our clients, maximize their business growth through our integrated services offering.

What you’ll do:

  • Analyze | Provide campaign results reporting and actionable insights for client projects and overall program needs. Oversee analysis and reporting projects and provide each assigned account with in-depth target segment profiles, measurement plans and performance forecasts. Analyze large and complex data sets to solve business challenges. Develop analytical techniques and tools that fulfill needs across the client base. Develop and implement testing and optimization plans to evaluate current campaigns, including A/B and multivariate testing.
  • Report | Develop persuasive presentations, POV documents with recommendations to clients. Create reports and visualizations to draw conclusions using data visualization tools like Tableau, Power BI and/or Google Data Studio. Develop strategic recommendations with discipline leads on assigned account(s). Deliver meaningful customer insights through preparing and producing analytics reports. This may also include interfacing with media partners to consolidate measurement reporting across all channels.
  • Manage | Oversee outside vendors and partners (such as database partners, list vendors, etc.) to ensure data integrity for outbound marketing efforts as well as analysis and reporting. Collaborate with all team disciplines on data strategy and tracking requirements to enable program execution and measurement needs across all channels. 

Who you are:

  • A builder | Entrepreneurial attitude coupled with a strong technical skill. Ability and appetite to bring people together. Innate ability to marshal people and create gravity around ideas.
  • Open and collaborative | Our team is close-knit and supportive and we’re working with a lot of unknowns – you must be a champion of team environments that are comfortable and encouraging.
  • Optimistic and resilient | Dig in and figure out how to work around problems. Yes and why not posture. Takes care of self and team. Balance needed to maintain stamina and positivity.
  • Confident Communicator | Communicate coherently and sensitively with clients, vendors and staff members. Ability to exhibit a client service approach with results-driven performance.

What you’ll need:

  • Bachelor’s degree in Economics, Statistics, Business Administration or related field preferred – Master’s degree a plus
  • 5-7 years of experience in an Analytics function used in the development of a customer centric marketing programs in an integrated environment. Pharma/ Healthcare Industry experience preferred.
  • Minimum of two years of Supervisory /management experience of direct reports and cross-disciplinary teams.
  • Thorough understanding of the strategic use of data in marketing across all channels (e.g. digital, search, social media, DRTV, Print, direct mail, etc.).
  • Experience with database querying software (SQL) and Python programming and knowledge of visualization techniques for data analysis and presentation is desirable, as is experience with supportive tools (Tableau).
  • Solid understanding of web metrics tools such as Google Analytics and/or Adobe, statistical analysis tools.
  • Advanced competencies in Microsoft Office, database and Internet environments.
  • Must be able to balance multiple projects and meet quick deadlines in a fast- paced environment.
  • Excellent written, verbal, presentation and consensus-building skills.
  • Ability to mentor and communicate across departments in a team and matrix environment.

 

Wunderman Thompson is proud to be a WPP agency. Headquartered in New York, we have a truly global reach with over 20,000 people in 90 markets. For more information, please visit our website and follow us on LinkedIn and Twitter.

Wunderman Thompson is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability. We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.  

 

When you click the "Submit Application" button above, this will send all the information you have added above to Wunderman Thompson. Before you do this, we think it's a good idea to read through our Privacy Policy. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

Established in 2019, Wunderman Thompson has a combined history of 150 years, setting the standard for marketing, communications and business innovation. We bring together over 20,000 creatives, analysts, strategists, customer experience designers and business consultants across 90 markets.

We’re always looking for the best talent to add to our diverse and talented mix that is Wunderman Thompson.

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