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Careers

Senior Marketing & Web Analyst (GA 360, GTM)

at Wunderman Thompson
Praha, Hlavní město Praha, Czech Republic

Our Prague branch looking for SENIOR MARKETING & WEB ANALYST  (GA, GTM)

At Wunderman Thompson’s Prague office you’ll find skilled data analysts, creative people with unique ideas, as well as modern technology enthusiasts. There’s almost 400 of us in Prague, and in the office, you’ll meet both junior and senior colleagues from different parts of the world. We speak Czech and English, but sometimes you’ll also hear Spanish or Italian. Although we are the largest marketing agency in the Czech Republic and a bit of a corporate, an important part of our corporate culture is a friendly and informal atmosphere based on mutual trust and cooperation.

What you’ll do: 

Senior Marketing & Web Analyst will be responsible for overall Analytics delivery and operations including the reporting & insights analysis. Special focus on reporting automation and maintaining current reports functional and accurate in line with changes requested by client or caused by changes of input. Will closely cooperate and work with the Senior Web Analyst (WT) as well as CoE Analytics Lead from client side.

A Senior Marketing & Web Analyst will support the marketing community by providing deeper insights into data, tools, and services connected to execution of customer marketing campaigns. Will also proactively communicate with the client CoE Analytics Lead about the current needs and trends in terms of analytics and data insights. 

 

What you’ll need: 

  • Very good knowledge and experience with GA, GA 360, Tag Manager, Search Console, Google Ads or similar analytical tools (Adobe Analytics)
  • Must have an overall understanding of digital channels & campaign operations, as well as associated platforms and tracking technologies, and how to extract and contextualize analytics & measurements on those channels.
  • Knowledge of Social media reporting and tools
  • Proficiency in website and campaign analytics, with a proven ability to develop methodical reports that inform strategies and tactics that lead to improved performance, with a sensitivity for identifying valuable insights.
  • Extensive experience with data operations (e.g. data querying, reformatting of data files, data pull from different data sources)
  • Ability to perform data analysis on marketing data
  • SQL knowledge (to be able to import, clean, merge and further use data from multiple data sources
  • Understanding and experience with one of the BI, dashboarding & data visualization tools – Tableau, Power BI, Google Data Studio or similar
  • Knowledge of Python or R is an advantage
  • Understanding of CRM and marketing principles
  • Good overview of common data management tools/technologies/techniques
  • Proactive thinking and approach
  • Very good knowledge of English language – both written and spoken
  • Attention to detail, analytical skills
  • Openminded and willing to proactively go deeper and bring own ideas
  • EU Citizen or Czech work permit VISA

What reward will you get from us?

Everything considered a company standard nowadays – a competitive salary, 20 days of holiday + 5 “relax days”, 4 sick days, meal vouchers, home office, and flexible working hours.

On top of this, we offer:

  • An Informal and friendly environment
  • The professional system of internal education for your potential to grow
  • Language lessons
  • Birthday gift. When you celebrate your birthday you can take a turn on our “Wheel of Fortune” and get a present from us, e.g. one day of the holiday.
  • Refreshment in the office (coffee, tea, fruits...)
  • Massages during the working hours for the favoured price
  • Celebrations and fun (barbecue on the roof, company parties, and celebrations)
  • We are a dog-friendly company
  • Multisport card

Would you like to know more about daily agency life and other benefits? Check out our local blogFB and LinkedIn profile, and if you like us, send us your CV (or a link to your LinkedIn profile) and few sentences about yourself.

Or, if you know someone who would be suitable for this position, let them know!

 

 For more information, please visit our website and follow us on LinkedIn and Twitter.
Wunderman Thompson is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability. We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment. 

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Established in 2019, Wunderman Thompson has a combined history of 150 years, setting the standard for marketing, communications and business innovation. We bring together over 20,000 creatives, analysts, strategists, customer experience designers and business consultants across 90 markets.

We’re always looking for the best talent to add to our diverse and talented mix that is Wunderman Thompson.

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