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Careers

Content Strategist

at Wunderman Thompson
Atlanta, Georgia, United States

Who we are: 

Wunderman Thompson is a creative, data and technology agency. We are built to inspire growth for our clients with breakthrough creativity that helps our clients succeed. We are in a unique position to deliver growth based on three fundamental principles: we see the world differently and reject conventional thinking; we have an unbounded definition of creativity that can rethink business, culture, and brand experiences; we act decisively and accountably, owning delivery end-to-end. 

Wunderman Thompson Commerce, a division of Wunderman Thompson, is the leading strategy consultancy focused on helping brands and retailers grow their business on Amazon and other online retailers and marketplaces. We are relentlessly data-driven and use research and ongoing impact analysis to identify immediate and long-term strategic growth levers for clients. We’ve worked with more than 400 brands, representing more than 2 million SKUs and $2 billion in annual retail sales.

 

Who we are looking for:

Wunderman Thompson is seeking a content strategist to help our clients develop compelling and performing content and merchandising strategies on ecommerce marketplaces like amazon, Walmart, Instacart, and others. This role helps define content and merchandising strategies for clients, but also helps write and develop content that performs in ecommerce. The role is part of our multi-functional client service teams which include content and merchandising, media (search and display), analytics and account strategy.

What you’ll do:

  • Ecommerce Expert | Maintain and develop ecommerce content expertise. Understand the constantly changing key trends and behaviors that drive the way consumers perceive and purchase brands on online marketplaces like Amazon.com, Instacart, Walmart, etc.
  • Content Strategies | Help develop ecommerce content strategies for client. Understand clients’ products and services, their target audience and their competitors’ activities. Conduct audits of brands’ content and presence on ecommerce sites.
  • Research | Compile/conduct research for client teams as needed, which may include competitive data, emerging opportunities, and consumer insights. Recommend ideas and assist in development of client content and merchandising strategies and tactics to improve ecommerce presence and drive sales
  • Copywriting | Write clear, persuasive, original ecommerce copy in a variety of formats and styles for multiple audiences. Edit and proofread product and promotional copy.
  • Collaborate | Develop creative ecommerce concepts/ideas in partnership with other content team members. This includes, but is not necessarily limited to, product detail page (PDP) basic and A+ content, brand stores, and merchandising copy

Who you are:

  • A builder | Leadership skills / ability and appetite to create bring people together / innate ability to marshal people and create gravity around ideas
  • Open and collaborative | Our team is close-knit and supportive and we’re working with a lot of unknowns – you must champion of team environments that are comfortable and encouraging
  • An experimenter | We are doing something new / must be ridiculously comfortable with ambiguity / excited by opportunities to create new rather than default to plugging-in to existing ones / lean towards experimentation rather than incremental improvements / yes with process and work, but also with people – open to new ways to get the best out of talented people
  • Optimistic and resilient | Dig in and figure out how to work around problems / yes, why not posture / takes care of self and team / balance needed to maintain stamina and positivity
  • Okay with being wrong, and right | This isn’t a role that you’ll be able to take what you learned somewhere else and copy/print onto this role / it’s going to be a lot of inventing and collaborating and more likely than not, disagreeing / this isn’t an easy job, but you have the opportunity to be a critical part of a building a new kind of agency

 

What you'll need:

  • 3-6 years overall experience in marketing, digital marketing, eCommerce or shopper marketing.
  • Knowledge of, and ideally experience working with ecommerce retailers or platforms like Amazon, Walmart, Instacart, Kroger, etc.
  • Experience in writing and basic ecommerce content like product titles, product descriptions, and merchandising copy.
  • Excellent written, verbal and presentation skills.
  • Passionate about ecommerce and digital marketing and digital retail.
  • Highly collaborative; team player.
  • Self-starter; able to juggle multiple projects at once.
  • Comfortable working with creative, account, media, and analytics teams.

Wunderman Thompson is proud to be a WPP agency. Headquartered in New York, we have a truly global reach with over 20,000 people in 90 markets. For more information, please visit our website and follow us on LinkedIn and Twitter.  

Wunderman Thompson is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability. We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment. 

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Established in 2019, Wunderman Thompson has a combined history of 150 years, setting the standard for marketing, communications and business innovation. We bring together over 20,000 creatives, analysts, strategists, customer experience designers and business consultants across 90 markets.

We’re always looking for the best talent to add to our diverse and talented mix that is Wunderman Thompson.

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Zaslat CV/Send CV

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