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Careers

Acceleration - Head of Cognitive Intelligence

at Acceleration
London, England, United Kingdom

Who we are:

At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.

We are 20,000 strong in 90 markets around the world; our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.

Who we are looking for:

Acceleration is looking for a solution partner who specializes in synthesizing research with consumer data to identify and expose deeply held customer motivations and emotions for use in audience strategy (segmentation, targeting prioritization as well as experience enhancement decisions). This role is embedded within Wunderman Thompson Data’s strategic consulting practice – working on highly strategic, cross-functional projects with analytics and data, research, strategy, CX, media, account and creative leads.Our Cognitive Intelligence Practice is seeing rapid growth globally and the role is critical to our growth within EMEA. The role is responsible for the delivery of audience strategy projects/programs for new and existing clients, and in the process of delivering, this role will also be responsible for overseeing the hand-off of key execution considerations. Lastly, the role will have a critical voice in growing the breadth and depth of the Cognitive Intelligence Practice as we look to evolve and further scale products that fill out our suite of services.

The ideal candidate has strong experience in cognitive science, analytics, qualitative and quantitative research, audience strategy and media planning. The candidate should be excellent at research solution design, segment development, synthesizing data and storytelling, gaining adoption of plans and making the Voice of the Customer come to life in storytelling. This candidate will have an eye towards using data to influence a more mature marketing program with the ability to outline activation roadmap, measurement and learning recommendations.

What you’ll do: 

  • Solution Lead  |Act as a regional practice lead and the go-to-person for clients in understanding how to “humanize” their understanding of the consumer and experience recommendations by utilizing research and consumer data.Natural collaborator - ability to work with cross-functional teams and agencies will be key. Ability to serve as a solution architect as well as delivery mentor for individuals across different areas (analysts, research execution, etc.) to grow the practice in EMEA. Tracking EMEA pipeline, shape project scope and staffing considerations. Strategic audience strategy consultant who can develop roadmaps, shape adoption, business cases, and on-going evolution of audience plans. Strong CRM / performance marketing experience to map out success metrics and growth opportunities. An understanding of the customer journey, data and personalization to map out engagement / interaction opportunities. Develop and nurture pipeline for new and existing clients and manage it to accurately show revenue forecasts. Participation in innovation areas to grow the suite of products/services within the Cognitive Intelligence portfolio
  • Audience Strategy Delivery lead |Natural ability to lead audience strategy projects - rooted in research, data and analytics - such as generating buyer insight, developing strategic segmentation schemas to identify optimal messaging and targeting strategies, journey experience recommendations, etc. Eye for detail and teasing out solution design requirements. Management of a cross-functional project team (analysts, research leads, creative, media and project managers); Create actionable research plans and oversee the design and execution of interviews and surveys as well as integration of data into consumer data sources. Lead team of analysts to develop targetable motivational segmentation solutions enabling brands to craft messaging that is more likely to resonate with their customers and deliver more personalized experiences: Experience in projecting research insights onto consumer data sources (1st and 3rd party). Lead audience briefing documents that shape how to best engage and reach key segments. 

Who you are:

  • Curious | keen to understand customers (consumer psych and behavior)
  • Passionate | wants to work with data to create consumer centricity, personalization, enhance customer experiences and data-driven marketing, etc.
  • Self-Starter and a ‘doer’ | Jumps in and gets their hands dirty, thinks ahead
  • Well-articulated | comfortable articulating project considerations and insights
  • Fun/kind/motivating/team-oriented | pleasant to work with and be around. We work hard and don’t take ourselves too seriously. 

What you’ll need: 

• 10+ Years in both leadership and execution experience.
• Expertise developing capability designs and supporting architecture in a big data environment (e.g., GCP, Snowflake; IBM  Watson) with appropriate technologies (e.g., Python, PySpark, Scala, R, SAS, AWS/EMR).
• Background in analytic tools such as clustering, factor analysis, regression, machine learning, and natural language processing, Bayesian networks.
• Identify ways to codify analysis plans and solution development with an eye on quality control measures via ML automation.
• Identify measurement of audience engagement / relevancy and the associated ROI on the business.
• Assess insight generated and guide QC procedures in conjunction with analyst.
• Oversee integration with media partners to activate audiences.
• Occasional travel required.

Wunderman Thompson and Acceleration are WPP agencies. For more information, please visit our website and follow Wunderman Thompson on our social channels: Twitter, Facebook, LinkedIn, and Instagram.

Wunderman Thompson is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability. We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment. 

Wunderman Thompson is a WPP agency.  For more informationplease visit our website and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram.  

We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment. 

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Established in 2019, Wunderman Thompson has a combined history of 150 years, setting the standard for marketing, communications and business innovation. We bring together over 20,000 creatives, analysts, strategists, customer experience designers and business consultants across 90 markets.

We’re always looking for the best talent to add to our diverse and talented mix that is Wunderman Thompson.

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