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Careers

Paid Media/Social Media Optimizer

at Wunderman Thompson
Praha, Hlavní město Praha, Czech Republic

Who we are:

At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.

We are 20,000 strong in 90 markets around the world; our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.

At Wunderman Thompson’s Prague office you’ll find skilled data analysts, creative people with unique ideas, as well as modern technology enthusiasts. There’re almost 400 of us in Prague, and in the office, you’ll meet both junior and senior colleagues from different parts of the world. We speak Czech and English, but sometimes you’ll also hear Spanish or Italian. Although we are the largest marketing agency in the Czech Republic and a bit of a corporate, an important part of our culture is a friendly and informal atmosphere based on mutual trust and cooperation.

Our Prague branch is looking for a Paid Media/Social Media Optimizer.

 

The Paid Medial/Social Media Optimizer is an analytics and data-driven role. The right person will support the candidate sourcing strategy and suggest the best ways to utilize social media. The central part of the Social Media Optimizers' responsibilities is to drive and optimize social media campaigns. The role will entail responsibility for the analytics of all candidate data and support for marketing automation with social media leads. Social media campaigns aim to improve and increase conversion and engagement in all ads. A central part of this role is to make sure that the campaigns are engaging and adjusted to suit the target group. This role needs an understanding of how to optimize ads in social media and how to adjust communication to suit different audiences and social platforms. The Social Media Optimizer will collaborate with UX design and marketing as a service hub in Prague (Maas) for social media content.

Responsibilities:

Campaign development and execution

  • Responsible for all campaign execution in social media
  • Responsible for optimizing all social media campaigns
  • Collaborate with UX-designer and Maas for social media content
  • Building a database with content to use on social media (static and video)
  • Support marketing automation with social media leads

Analytics and data

  • Build a database with candidate insight to continuously increase conversion and decrease the cost
  • Analytics for all client data
  • Use multivariable testing for different look and feel of ads and optimize for conversion rate and cost
  • Follow up on data for all campaigns – decide when updates or pivoting is needed
  • Answer or alert Local Marcom specialist on feedback to be able to respond as fast as possible

What you’ll need:

  • 3+ years of relevant work experience in a digital environment with a fluent understanding of social and digital platforms (agency experience preferred)
  • Proven ability leading and managing marketing programs that generate results
  • Strong leadership and relationship skills across multiple cross-functional partners
  • Strong analytical skills, with the ability to turn data into stories and action plans
  • Have a passion for digital media, creativity, and audience-first thinking
  • High attention to detail and organizational skills with the ability to stay organized, hit deadlines, and work under pressure
  • Excellent written and verbal communication skills
  • Ability to develop strong relationships with internal and external partners
  • Mainstream agency experience driving social content strategy for multiple accounts/clients OR strong brand-side direct response/consumer marketing background (paid and organic social)
  • Fluency across major social platforms and creative best practices for ad products across channels (Facebook, Instagram, LinkedIn, Twitter, Google, etc.)
  • Ability to analyze campaign performance data points to derive actionable insights and strategies
  • Proficient knowledge of English - daily communication in English
  • Nordic language is welcome

 

What reward will you get from us?

You’ll receive everything considered a company standard nowadays – a competitive salary, 20 days of holiday + 5 relax days, 4 sick days, meal vouchers, home office, and flexible working hours.

On top of this, we offer:

  • An informal and friendly environment
  • A professional internal education system for your potential to grow
  • Language lessons
  • Birthday gift. When you celebrate your birthday, you can take a turn on our “Wheel of Fortune” and get a present from us, e.g. one day of the holiday
  • Refreshment in the office (coffee, tea, fruit . . . )
  • Massages during working hours for an exclusive, reduced price
  • Celebrations and fun (barbecue on the roof, company parties, and celebrations)
  • We are a dog-friendly company
  • Multisport card

Would you like to know more about daily agency life and other benefits? Check out our local blog, FB and LinkedIn profile, and if you like us, send us your CV (or a link to your LinkedIn profile) and few sentences about yourself.

 

Wunderman Thompson is a WPP agency.  For more informationplease visit our website and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram.  

We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment. 

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Established in 2019, Wunderman Thompson has a combined history of 150 years, setting the standard for marketing, communications and business innovation. We bring together over 20,000 creatives, analysts, strategists, customer experience designers and business consultants across 90 markets.

We’re always looking for the best talent to add to our diverse and talented mix that is Wunderman Thompson.

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Zaslat CV/Send CV

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No positions are available at this time.