Careers
Senior Analyst, Digital Analytics
at AccelerationWho we are:
At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.
We are 20,000 strong in 90 markets around the world; our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.
Acceleration, a Wunderman Thompson company, operates state of the art IT infrastructure and software to support our agile business. We support both PCs and Macs (Windows 10 and OS X), as well as provide support on the major smartphones. We use a variety of software applications across the organization and have been working in the cloud for many years.
Who we are looking for:
Acceleration, a Wunderman Thompson Company, is seeking a talented Senior Analyst to join our team. We help our clients realize the vision of data as a strategic business asset and a transformative marketing agent. Our data strategy and management, analytics, consumer engagement and consulting services support clients so they can achieve optimized marketing performance. We make data actionable, with data-driven insights that inform and inspire the creative process for highly relevant and productive consumer experiences. We are looking for a person who is passionate about numbers, gets excited to ask why and then see the data drive to actions.
What you’ll do:
- Work I Work on a daily basis within digital analytics platforms to explore complex data sets and make recommendations for marketing strategies and/or site design changes. Deliver meaningful customer insights through preparing and producing analytics reports on a weekly, bi-weekly and monthly basis. Identify and develop data collection strategies to support standard and ad hoc reporting on key performance indicators that directly measure online campaigns, website and conversion funnel performance. Lead the web analytics tag implementation and testing during the development of online media, marketing landing pages, websites, conversion funnels and applications. Providing tag implementation requirements to the product managers and technical teams, ensuring best practices are followed. Working closely with technical teams to ensure accuracy of the implementations.
Who you are:
- Detail oriented | An eye for detail, someone who can see both the big picture and the small picture, highly organized, with strong retention skills. Ability to work well under pressure, and multi-task.
- Self motivated | A proactive self-starter who is able to work well independently, and as part of a larger team. Dig in and figure out how to work around problems. Entrepreneurial spirit.
- Curious | Always learning and questioning what more you can do.
- Open and collaborative | Our team is close-knit and supportive. We are in this together, so we maintain a positive attitude, uplift each other, and have fun while doing it.
What you’ll need:
- Background in Marketing, Statistics, Mathematics, Economics or other quantitative discipline – Master’s degree a plus.
- 3+ years developing marketing performance measurement using web based tools such as Adobe Insight, Site Catalyst, and Google Analytics.
- Demonstrated ability with performance dashboard and scorecard design and development including KPI and reporting frame refinement.
- Possess a strong technical & working knowledge of web analytics technologies, and a high aptitude toward working with data visualization technologies and data schema.
- Ability to analyze and report Interactive consumer metrics, translating information into actionable recommendations.
- Self-starter requiring minimal supervision.
- Experience with Adobe Test and Target a plus.
- Experience with Google Adwords or Google DFP a plus.
- Experience with advanced Excel or SQL a plus.
Acceleration is an equal opportunity employer and considers applicants for all positions without regard to race, colour, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.
Wunderman Thompson is a WPP agency. For more information, please visit our website and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram.
We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.
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Established in 2019, Wunderman Thompson has a combined history of 150 years, setting the standard for marketing, communications and business innovation. We bring together over 20,000 creatives, analysts, strategists, customer experience designers and business consultants across 90 markets.
We’re always looking for the best talent to add to our diverse and talented mix that is Wunderman Thompson.
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