Connection Planner

Wunderman Thompson

Department: Strategy

Location: Antwerpen, Belgium

Who we are:

At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.

We are 20,000 strong in 90 markets around the world; our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.

Your role is to identify where, when and how to connect brands with audiences. This involves applying data and insights to align media and message, leading to strategies that truly connect brands to their consumers. You develop customer-centric connection plans that inform both media agencies, brand strategists and creative teams.

The connection planner we seek combines strong brand communication strategy and smart touchpoint planning. The right candidate is a team player who, together with the client service and strategy team, takes the lead with clients for media and touchpoint related questions. They know how to inspire, but are hands-on enough to make things happen from intake to implementation. 


Strategy & Planning

  • Question the brief, understand the question behind the question, set clear objectives, defining the media challenge
  • Use research to uncover insights that inspire consumer journeys across paid, owned and earned Identify information needs, boosters and barriers in the customer journey.
  • Develop audience segmentations, targeting strategies, digital media strategies and connections plans in paid, owned and earned
  • Challenge media briefs from specialist partner agencies
  • Come up with relevant creative media strategies and novel media channels
  • Develop KPI frameworks and benchmarks
  • Review post campaign reporting and feed learnings back to the media and creative
  • Keep an eye on trends in customer behavior, media and channels; inspire clients and experts in the agency


  • Be the strategic lead for several national and international clients regarding media strategy and connection planning
  • Present and discuss media strategies and connection plans in meetings with existing and potential clients
  • Work closely with accountmanagement, brand planners and creative teams to brainstorm ideas and ensure each media approach is on strategy


  • Communications expert with proven experience and strong understanding of media strategy and interplay between paid, owned and earned channels
  • Experience at audience research and segmentation, connection planning and evaluating post campaign results
  • Experience with evaluating KPI’s and interpreting brand metrics to help inform planning and activation
  • Analysis skills, to be able to interrogate data and identify actionable insights that inspire strategies
  • Knowledge of digital marketing platforms, analytics platforms and mar-tech
  • Following of new/emerging channels & technologies 
  • Strong client-facing skills
  • Ability to present ideas clearly and concisely
  • Experience of working with a media and creative agencies
  • Experience of working with both account and creative teams
  • Successful track-record of managing multiple client assignments simultaneously
  • Fluent in Dutch and/or French and English


  • Straightforward and direct
  • Clear communicator
  • Focused on collaboration and idea sharing
  • Builds to consensus
  • Fair and respectful
  • Active listener
  • Open to people and new ideas
  • Pursues personal growth by embracing challenges


  • At least 1- 3 years’ experience in a similar role
  • Over 5 years’ relevant experience in advertising or marketing
  • Experience as strategist in brand positioning, integrated brand communication, digital marketing, content marketing and social media


  • A competitive salary with fringe benefits
  • Ambitious and highly creative clients
  • A team of experienced advertising grandmasters and young prodigies
  • We are part of the WPP Network, which offers opportunities for your further training and career



At Wunderman Thompson, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect.  As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.

Wunderman Thompson is a WPP agency.  For more informationplease visit our website and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram.  

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