SEO Outreach Specialist

Wunderman Thompson

Department: Creative

Location: Memphis, TN, United States

Who we are:

At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.

We are 20,000 strong in 90 markets around the world; our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.

Who we are looking for:

Wunderman Thompson is seeking an SEO Outreach Specialist in our Performance Marketing organization you’ll be involved in all aspects of off-site SEO from driving strategy through execution and reporting on success. You’ll be a fundamental part of the team helping push campaigns that last mile to garner top rank to drive traffic and conversions for our clients.

This role will require a creative thinker with a must-do attitude from someone who understands that its not just about putting in the time, but mastering content marketing, relationship building, and the full range of off-site tactics. We’re looking for someone who can do the outreach and support the related content creation as well. 

What you’ll do:

  • Strategize I SEO Outreach is not a one-size fits all tactic. You’ll be expected to develop specific and appropriate strategies to your clients, campaigns and goals.
  • Execute | You’ll outreach. A. Lot. You’ll be responsible for putting your strategies to execution and performing outreach to drive success.  
  • Create | You’ll be expected to create content that fosters the 3rd party relationship. That meets expectations in terms of brand or style guidelines, drives appropriate linking and meets anchor text criteria.

Who you are:

  • Excellent Communicator | Strong written and verbal communication skills, with the ability to tailor your message to the specific audience.
  • Detail-Oriented | An eye for detail, someone who can see both the big picture and the small picture, highly organized, with strong retention skills. Ability to work well under pressure, and multi-task.
  • Self-Motivated | A proactive self-starter who is able to work well independently, and as part of a larger team.  Not afraid to take a project and run, and be confident in your skills to see the project through to completion.  Dig in and figure out how to work around problems.
  • Team Player | Someone who can work across teams (internal and external) to pull together the resources to deliver strategies and execution. You’ll need to be able to lead by influence, accept and internalize feedback from internal and external teams, and partner across the board to drive success.  

What you’ll need:

  • Minimum of 2 years experience as a digital PR professional with a track record of success.
  • Strong copywriting experience.
  • Knowledge of SEO tools (Pitchbox, Ahrefs, ScreamingFrog, etc.) is a preferred.
  • Strong working knowledge of analytics platforms (Google Analytics, Adobe Analytics, Google Search Console).
  • Experience with highly regulated industries is preferred.

Wunderman Thompson is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

At Wunderman Thompson, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect.  As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.

Wunderman Thompson is a WPP agency.  For more informationplease visit our website and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram.  

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