Senior Strategist GSK
Senior Strategist GSK
Location: London, United Kingdom
Who we are:
At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.
We are 20,000 strong in 90 markets around the world; our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.
Team GSK comprises of the best talent across WPP’s Global Networks to aid our global partnership with GSK. The team focusses on challenging and elevating GSK’s profile across our four pillars at WPP; Communication, Experience, Technology & Commerce putting our core values at the heart of what we do: Open, Optimistic & Extraordinary. WPP Team GSK is the strategic, creative, service and data partner to GSK, we are responsible for all global deliverables across specific key markets and are made up of x3 categories: Respiratory, Oral Health and Pain.
GSK is on an extremely exciting journey with an inspiring and bolstering vision. They have a big appetite to push for braver creative and broaden our offering past simply comms to consumer-centric experience-led programming.
What we need?
This role is to join the Global WPP Team GSK Category team, to work on
Parodontax (also known as Corsodyl in some markets) – it’s a Global Power Brand, fastest growing oral care brand in the world.
WPP are the Global lead, integrated agency (Strategy and Creative) for Parodontax, a really exciting Power brand part of the GSK Oral Healthcare portfolio, that has seen double digit growth year on year.
Parodontax is a ‘gum specialist’ oral care brand, targeting 1/3 people in the world who suffer from gum disease. Whilst the brand has seen phenomenal success at the back of our brilliant strategy and creativity; that’s also won us a number of prestigious industry awards. We’re now working towards an even more ambitious plan to accelerate the growth on this brand, with Creative Bravery, Digital, Data and Consumer Obsession under-pinning how we evolve the Brand moving forward.
It’s a great time to join the team, as we’re broadening the brand appeal, resonating with our audience in more relevant and meaningful ways and defining a clear role for Parodontax in people’s everyday Oral health needs, staying true to our WPP/GSK mission of Transforming Healthcare brands with Humanity.
We have an inspiring and robust programme roadmap to deliver for the rest of 2021 and beyond, partnering with the Global brand team to deliver best-in-class Creative campaigns, whilst also transforming the brand, through some exciting digitally focused initiatives underpinned by Data, Technology, Commerce – to create memorable and meaningful and Brand Experiences.
Parodontax is a successful brand story with a lovely client team who we collaborate with as their growth partners. A go-getter attitude, solutions-focused mind-set, and ‘one-team’ spirit is at the heart of the way we run this account. We want everyone who works on this brand, to embrace this and feel passionate and energized to be part of the journey we’re on
Working on Parodontax is a challenge, as we’re growing, so it requires someone who has a strong work ethic and is willing to lean-in, roll their sleeves up and get on with its mindset. You will be joining an ambitious, energetic, high-performing team. As the day-to-day planner on the account, you will be working into the Planning partner (from Grey) as part of the integrated Global WPP Team GSK model.
A key area of the lead agency role also collaborating with other WPP planners for other TGSK cross-category initiatives, the Media, PR, Research and other specialist agencies / tech platforms. And act as a strategic sounding board and brand custodian to the GSK Global Category team.
At Wunderman Thompson, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect. As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.