Tagging Specialist

Wunderman Thompson

Department: Data & Analytics

Expertise: Technology

Location: Buenos Aires, Argentina

Who we are:

At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.

We are 20,000 strong in 90 markets around the world; our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.

We are looking to hire a Tagging Analyst to join our client's Data team. You will take responsibility for managing their master data set, implementing GTM tags, triggers and variables in GTM and troubleshooting data issues. To do well in this role, you need a very fine eye for detail, experience as a Tagging Analyst and a deep understanding of Google's data analysis tools.

What you’ll do:

Consult with technical teams to implement tracking tags and code in site markup and within Google Tag Manager
Receive assignments via Jira tickets to add / remove / update GTM tags on variety of websites
Implement tags, triggers and variables in GTM to support analytics and media tagging
Follow existing naming conventions and implementation standards
Adhere to privacy requirements, including leveraging consent mode and other applicable technologies
Troubleshoot existing tags and events, and propose and implement remediation
Test, validate and deploy updated GTM containers
Manage user access requests for GA360, GA4 and GTM
Assist in setup of Google Search Console properties

What you'll need:

Expert knowledge of Google Tag Manager, with experience implementing comprehensive tracking solutions
Experience in develop and implementation of measure strategist in Google Tag Manager for websites.
Knowledge in Google Analytics, Google Ads, Search Console, Campaign Manager and Google Data Studio.
Fair understanding of digital marketing, concepts and strategies
Experience working with global brands is a plus
Experience with Content Management Systems, Jira and Confluence is a plus
Intermediate - Advanced English level

At Wunderman Thompson, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect. As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.

Wunderman Thompson is a WPP agency.  For more information_,please visit our website and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram. 

Note: We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.

When you click the "Submit Application" button below, this will send any information you add below to Wunderman Thompson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click the "Submit Application" button above, this will send any information you add below to Wunderman Thompson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.