About the Marketing Coordinator (MC) Program:

The Wunderman Thompson Marketing Coordinator Program is a large global community of approx. 400 employees sitting at the intersection of Microsoft Marketing and agencies teams.

The Marketing Coordinator coordinates campaigns across Microsoft internal stakeholders, WT global Service Delivery Hub teams, and third-party agencies and provides marketing campaign execution recommendations and consultation. They may also coordinate services with other local agencies and teams, such as social media or creative teams.

What is this role, and how does it positively impact the business?

The MC role supports and enables local “last mile” marketing execution through centralized marketing services and provides expertise in marketing tools, engines, and campaigns. They provide end-to-end planning, execution, and analysis services, with tangible positive results for key performance indicators. They also ensure that campaigns are running seamlessly across different systems and tools, so they provide a great experience for our customers and partners.

This role sits within the Commercial discipline and is focusing on business customers.

Responsibilities:

1. Activities Planning & Set-up

• Translates Microsoft's marketing objectives to a demand generation plan
• Implements governance principles in planning, set-up and measurement of demand generation activities
• Applies targeting criteria and leverages pre-defined target lists

      2. Execution & Project Management

• Act as Project Manager with full responsibility for activity execution and its results
• Co-ordinates all parties involved in an activity – WT and Microsoft stakeholders and third parties
• Reviews activities copy localizations

     3. Data & Insights

• Collects, interprets and reports results of activities, makes recommendation to Microsoft stakeholders on improvements
• Ensures all business leads are properly registered
• Validates all customer journey data flow

    4. Subject Matter Expertise & Stakeholder Management

• Advises stakeholders on overall activities execution processes, KPIs, deployment of tools and services
• Acts as advisor on commercial marketing tools and services

Required skills & competencies (Entry Level: L2):

• Fluent English and Dutch is essential (requirement for additional language skills may apply)

• Ideally completed studies in any marketing-related field
• Broad understanding of various marketing concepts, strategies and tactics, incl. marketing channels
• 2+ years experience in execution of marketing-related initiatives, incl. 1+ year experience with target audience segmentation, campaign success measurement, project or account management role
• High level of compliance with company rules & processes, e. g. personal data protection or brand guidelines
• Proven project management skills & experience, readiness to assume responsibility for own KPIs, track activities progress and meet critical deadlines
• Solid skills in Microsoft tools and software: Word, Excel, PowerPoint, Outlook, Teams
• Solid command skills and ability to share often complex information in structured way
• Comfort in dealing with client's and third-party stakeholders
• Ability to simultaneously manage multiple events and activities, and ability to prioritize urgent and important tasks
• A strong team player with ability to establish working relations with culturally diverse internal and external partners
• Strong in problem solving skills and orientation to detail