Data Consulting Director - EMEA

Wunderman Thompson

Department: Data & Analytics

Expertise: Consulting

Location: London, United Kingdom

Who we are:

At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.

We are 20,000 strong in 90 markets around the world; our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.

About Wunderman Thompson Data:

Wunderman Thompson Data transforms marketing for the largest global brands, focusing on the orchestration of marketing data. We are digital and data natives, with technology in our DNA. Our EMEA Centre of Excellence comprises of data-driven marketing specialists with deep cloud, martech, research, analytics and AI expertise. We help our clients become modern data-driven organisations, use data to make better decisions and act on data to be more relevant and effective.

Who we are looking for:

The ideal candidate will be a seasoned client and team leader, advising senior level clients on how to transform their businesses into effective data-driven organisations. They will be able to instil confidence and clearly articulate complex ideas, structuring recommendations around business needs and value and producing high quality written deliverables. The ideal candidate will understand that technology and data transformation serves a wider business need, and that sustained transformation requires a change in culture and operations.

Candidates will have worked on multi-workstream consulting programmes and will thrive on finding solutions to complex marketing challenges. They will enjoy working collaboratively with colleagues and clients. They will be curious, quick to absorb information, happy to immerse themselves in new industries and always stay informed about martech and data vendors and their products.

While the role is senior, leading the Wunderman Thompson Data Consulting practice, we need an individual who is not afraid to get their hands dirty.

What you’ll be doing:

Client Engagements and Growth

  • Work collaboratively with teams across the WT & WPP network to deliver excellent quality advice, identify and convert opportunities, acting as the data consulting lead, including engagements which involve multiple WPP teams and/or multiple suppliers
  • Oversee consultants’ work ensuring high standard delivery levels where first-class methodologies are executed.

New Business

  • Direct lead consultants, or act as lead, on new business work such as RFP responses, pitches, and client proposals.
  • Lead or co-develop the response story or solution, bespoke to the client’s challenge and considering the capabilities of WTD and the wider WT offering.
  • Produce RFP and pitch collateral and present at pitches.

Proposition development and promotion

  • Lead the development of the WTD consulting propositions, identifying potential new propositions, developing consulting artefacts, training colleagues, developing GTM plans and marketing materials with the marketing department, and launching the proposition within WT and WPP.
  • Develop PR and thought leadership white papers to strengthen WTD’s industry reputation.
  • Actively develop a robust network across WT and WPP, using client engagements, SME communities, training programmes and other initiatives, including events, to grow contacts.

Team leadership & management

  • Lead your team, developing a strong and supportive culture focussed on the highest standard of work.
  • Develop the skills and knowledge of your team and wider agency colleagues, creating and sustaining a learning culture.


They will have several years consulting experience, advising senior level clients on technology and data solutions (often bringing CMO and CTO to a common strategy), instilling confidence and clearly articulating complex ideas, structuring recommendations around business needs and value, and producing high quality written deliverables.

The candidate will have considerable experience architecting and implementing customer data solutions (cloud platforms, CDPs, ID resolution), as well as recent experience activating customer data through martech solutions (across automation, decisioning, and experience layers).

They will have experience managing small project teams – in particular, guiding decision making and overseeing the quality of deliverables.

The ideal candidate will also understand that technology and data transformation serves a wider business need, and that sustained transformation also requires a change in culture and operations.


  • 10 + years’ experience in marketing data and technology consulting and/or leading large-scale marketing transformation projects.
  • Demonstrable skills in communication, presentation, and influencing with credibility at all levels of the organisation, including executive and C-level
  • Strong understanding of the marketing business, specifically digital marketing and advertising and the commercial, marketing and political realities of large organisations, especially multi-nationals.
  • Experience working in multiple industries either client side or as a consultant.
  • Strong operational understanding of the marketing lifecycle and the data management lifecycle
  • Strong understanding of the marketing technology ecosystem, for example:
  • Experience management technologies (e.g. Adobe Experience Cloud, Salesforce Marketing Cloud)
  • CDPs (e.g. Tealium, mParticle)
  • Digital marketing technologies (e.g. SA360, DCM, DV360, FB Ads Manager)
  • Web analytics & personalisation/testing tools (e.g. Google Analytics, Adobe Analytics & Target)
  • Data visualisation tools (e.g. PowerBI, Tableau)
  • Cloud platforms (e.g., GCP, Azure)
  • Latest developments in Data Science, AI, Ad tech and Mar tech
  • Excellent written and numeracy skills.

What we can offer you:

We don't settle for people who can just do the job, we look for people that go beyond that and always push our thinking to be better than yesterday. We believe that this is what makes our agency a great place to be – a space where you’re never far away from the best minds to learn from.

We want you to be comfortable and proud every day of the week and have created an open and inclusive environment where you can bring your whole self to work. We don’t want you to just fit into our culture, we want your uniqueness and diversity of background to add to it and make this an agency where we all have a real sense of belonging and purpose. We are a community.  

We have a number of programmes and initiatives designed to support your career and wellbeing. There are exciting knowledge sharing programmes delivered through lunch and learn sessions, cultural opportunities through our exchange programme, and you can have an impact on the wider community through one of our charity initiatives. Your career development is important to us and should you ever choose to move on from Wunderman Thompson, we want you to be better than when you joined us. YOU Time will provide you with the framework and support needed to reach your career aspirations, supported by a range of learning options for every type of learning style. Your mind, body and soul are also taken care of through our varied wellness programmes but we like to have some fun here too, so you could get involved in our culture club, find love through Wunder Dating or if you’re the chosen one, take a spin on our Wheel of Wunder!

There really is no shortage of opportunities here for the right person that is prepared to roll their sleeves up, get involved and collaborate with those around them to deliver the best work for our clients and our agency.  

Wunderman Thompson is proud to be a WPP agency. Headquartered in New York, we have a truly global reach with over 20,000 people in 90 markets. For more information, please visit our website and follow us on LinkedIn and Twitter.  

Wunderman Thompson is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability. We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment. 

At Wunderman Thompson, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect.  As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.

Wunderman Thompson is a WPP agency.  For more informationplease visit our website and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram.  

We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment. 
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