Senior Planner - CRM/B2B

Wunderman Thompson

Department: Strategy

Location: London, United Kingdom

Who we are:

At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.

We are 20,000 strong in 90 markets around the world; our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.

What we are looking for?

You’re an ambitious strategist with a passion for customer strategies, digital engagement and relevant omnichannel experiences that create customer value and business growth.  You are looking to accelerate your learning curve and to help us deliver game changing campaigns and experiences for two of our most exciting brands.    

Our ambition is to understand consumers intimately, to build strong relationships with them, and to deliver award-winning experiences on both of these clients, so you’ll need to be a team player and have passion and energy to inspire the teams you work with to do the best possible work. 

What you’ll be doing

  • Create human and relevant brand experiences that engage customers in the right moment and grow loyalty.
  • Understand brands and audiences to champion the customer across all our work.
  • Working with experience, data and creative teams and client to ensure work is landing across the whole consumer journey with the right messages, for the right audiences, at the right time. 
  • With your strong customer experience and digital background, and with knowledge of integrated campaigns and activation programmes, you’ll be designing engaging contact strategies for relevant target audiences and writing inspiring creative briefs and messaging frameworks.
  • Facilitate meetings and workshops to support strategic thinking and tactical opportunities to drive customer-first brand growth. 
  • Develop close working relationships with senior members of the experience, data and creative team to maximise the use of our clients’ capabilities to deliver a great customer experience, and to support clients create a development roadmap to continue to evolve capabilities where required. For instance, debating propositions, strengthening contact strategies, create progressive customer profiling strategies, etc.
  • Lead insight development – sometimes using primary research – to identify experience opportunities. 
  • Be expected to spot new creative, data and experience opportunities on the account to drive innovation and agency growth.
  • Selling in strategy, experiences, data and creative work to clients.
  • Experience with international / global business is desirable.

Who you are?

  • You will have a strong background in CRM, Customer Engagement and B2B work
  • You’ll guide the use of data, weaving in any insightful findings to help develop and sell in creative strategy.
  • You’ll create simple, clear briefs which inspire your creative teams. You also lead inspiring briefings with cross functional teams.
  • You’ll partner with cross-functional teams, providing active strategic direction to ensure work is on brief.
  • You’ll be insatiably curious, but have tempered it – you’re able to filter down signal to noise, helping to ensure the team and client feel comfortable taking brave strategic leaps.
  • You’ll frequently contribute to agency life beyond your team’s deliverables; proudly represent WT and our values.
  • You’ll champion ideas and initiatives, drawing on your experience and knowledge from outside of the industry.
  • You’ll look for opportunities to write and talk about your point of view on your work, the industry, and topics in culture.
  • You’ll understand the different types of creative strategy appropriate for different channels and can identify which strategic discipline needs to be used to answer a client brief.
  • Working with Data/Commerce, you’ll prove the difference the work is making, commercially and/or behaviourally, beyond doubt.
  • You’ll have a robust knowledge of your client's brand & business – their history, positioning, products, distribution, competitors, marketing and pricing structure – and share this regularly with the team.
  • You’ll understand what your clients media, attitude, behaviour and commercial goals are, which KPIs you should measure and analyse - and how to feed them back to optimise future communications activity.
  • You’ll build strong client relationships and are able to lead strategic projects. You offer a guiding voice in important client meetings.


At Wunderman Thompson, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect.  As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.

Wunderman Thompson is a WPP agency.  For more informationplease visit our website and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram.  

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