New Business Operations Associate

Gain Theory

Department: Data & Analytics

Expertise: Data

Location: New York, NY, United States

Who we are:

At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.

We are 20,000 strong in 90 markets around the world; our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.

About You

You will be an individual who loves sales, marketing and is passionate about understanding what drives behavior in people. You will have fundamental knowledge of marketing and the sales process. You are fastidious about detail – from getting data right to grammar and all the way through to on brand creative execution.

You are confident but are able to flex your communication style across different personality types and levels, taking the time to think about your audience in every interaction. You are not afraid of the word ‘no’ and have a can-do attitude. Yet you like to challenge thinking and constantly push boundaries.

As a self-starter you are happy working independently and autonomously yet in a collaborative fashion with people across different time zones. You enjoy the fast-paced ‘virtual’ environment.

About Us

At Gain Theory (a Wunderman Thompson company), we are seriously unique, and here’s why. Our mission is to inspire marketing excellence, building our client’s brands, and delivering robust and sustained business results. But we also have a different philosophy about how to get there—which is why we make for a radically different kind of partner. While priding ourselves on a proven track record of driving growth via best-in-class advanced analytics, technology and market expertise, we also boast a future-facing approach that is at the speed of business needs, scalable and highly effective compared to the other players in the space.

What's more, we are backed by the muscle of advertising powerhouse WPP, making us connected to some of the most famous brands such as Ogilvy, WundermanThompson and GroupM to name but a few. While we operate as a totally unbias and independent counsel directly on behalf of our clients, often working with clients who retain agencies outside of WPP, we are able to leverage marketing and media knowledge from WPP to enhance our client and people proposition.

When it comes to working at Gain Theory, our people are passionate about making a difference, both at work and in their lives. We are creating a culture that drives excellent delivery while giving our teams and individuals the space they need to enjoy their own passions. Pursuing these two objectives in tandem maximizes the quality of delivery for Gain Theory, but more importantly, the quality of life for the individual.

About the Role

The role reports into the North America New Business Lead who is a seasoned business development professional with over 15 years of experience. You will have a dotted line to the global New Business Strategy Officer.

The role is part of the Global New Business Operations team with colleagues situated in Europe, and Singapore. You will be working with the top levels of the Gain Theory organization and positioned at the heart of our New Business process.

Role Requirements:

  • The New Business Operation lead will be responsible for the coordination of internal and external meeting and consolidation of response materials for North American Opportunities
  • Appropriately keeping in contact with all external active leads and prospect
  • Actively maintain and expand the North American CRM and sales pipeline
  • Generate and present weekly and Monthly report of New Business activity
  • Client and Brand research
  • Develop personalizes outreach plans and content for Gain Theory Team Members
  • Develop initial presentations, proposals and other client response materials
  • Ensure all leads generated by the marketing department are pursued
  • Coordinate all stages of the RFI/RFP for North America
  • Maintain an archive of all proposal and Case studies
  • Networking at events, dinner and conferences
  • Present analytic methodologies to nontechnical audiences

Key Skills/Talents:

  • Previous experience in New Business, Marketing or Sales
  • Exceptional written and oral communication skills
  • Experience with project management
  • Strong working knowledge of Microsoft tools; Excel, PowerPoint, Outlook
  • Experience hosting business event and networking at conferences
  • Intermediate to advance knowledge of media and marketing
  • Intermediate to advanced knowledge of Statistics and Media Analytics


Gain Theory is a global marketing effectiveness consultancy, empowering marketing and insight professionals to create agile, smarter, data-informed cultures using data, technology and advanced analytics.

As an independent practice within WPP, Gain Theory is trusted by clients around the world to enhance business performance in both the short and long-term by improving marketing effectiveness and efficiency, increasing baseline profits, growing market share and driving share price growth.

The global team consists of 200+ consultants, data scientists, mathematicians and marketing technology specialists who operate globally servicing 113 markets worldwide.

Gain Theory embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide agency network that represents global clients. The more inclusive we are, the better work we can create together.

At Wunderman Thompson, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect.  As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.

Wunderman Thompson is a WPP agency.  For more informationplease visit our website and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram.  

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