Senior Brand Strategist NL

Wunderman Thompson

Department: Strategy

Location: Amsterdam, Netherlands

Who we are:

At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.

We are 20,000 strong in 90 markets around the world; our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.

At Wunderman Thompson we exist to inspire growth for ambitious brands. We are part creative agency, part consultancy and part technology company. Our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience. Inspiration is the core of everything we do.

 We are looking for a Senior Strategist, who is a T-shaped professional with knowledge of branding, communications, insights, technology and media. An inspiring and driven professional with a passion for branding and creative work and who makes a relevant and inspiring contribution to the brand and communication strategy of national and international clients of the agency.

TASKS AND RESPONSIBILITIES

Research

  • Make relevant and inspiring contributions to the brand and communication strategy of a number of brands
  • Set up a market research approach, interpret market research while also hunting for additional (digital) data sources to generate extra relevant insights.
  • Perform and/or interpret depth-interviews and ethnographic research, when/as needed
  • Perform and/or interpret competitive research, identify new opportunities for brand growth.
  • Conduct reviews of brand campaigns
  • Follow and track cultural and social trends and tensions relevant to our clients’ businesses
  • Write and/or interpret research and trend reports and make them manageable for client and agency

Strategy

  • Define the business challenge, the brand challenge, the communication challenge, and the human challenge as applicable. Getting to the essence of the issue to shape inspiring brand and communication strategies.
  • Present and discuss key insights and innovative strategies, leading meetings with existing and potential clients
  • Lead client workshops using our proprietary methodology Collision, in order to reframe the challenge and maximize client involvement and co-creation
  • Develop go-to-market, brand communication, brand experience (integrated communication) strategies, including precise recommendations based on market opportunities which can be translated into action plans
  • Monitor the consistency of brands and the development of creation and brand assets: on-strategy, on-brand and on-message
  • Write sharp creative briefings for large campaigns and smaller projects with clear insights and within the brand objectives
  • Present and co-create creative briefings with clients
  • Create the rationale for the creative work. Stimulate and guide the creative teams to work within the briefing and deliver extraordinary creative.

Delivery

  • Work closely with account management and creative teams, leading the brainstorm of conceptual ideas and ensure each creative approach is on strategy
  • Continuously review creative development, ensuring strategic and creative objectives are served.
  • Guide the client and be the guardian of the strategy during the implementation of new go-to-market, brand, communication or brand experience strategies
  • Ensure global campaigns are relevant to our local market.

REQUIRED SKILLS:

  • Comprehensive understanding of brand strategy, branding, digital strategy, growth hacking, marketing, omnichannel, media concepts and integrated communications.
  • Is experienced in developing go-to-market, marketing, brand experience and creative strategies using both traditional and new channels.
  • Strong knowledge of primary and secondary research methodologies, both qualitative and quantitative
  • Strong analytical skills. Understands and interprets all manner of reports and resources: from the latest brand tracker to Google Analytics. Demonstrated experience in the use of measurement and tracking tools for brand marketing. Able to incorporate these results into strategies, creative briefs and local cultural roadmaps.
  • Has mastery in the use of brand marketing tools for brand building, positioning, communication and activation.
  • Strong client-facing skills
  • Excellent oral and written communication skills
  • Ability to present ideas clearly and concisely
  • Experience in working closely with both account and creative teams
  • Successful track-record of managing multiple client assignments simultaneously
  • Fluency in Dutch (native) is a must in addition to English (highly proficient). Other European languages are an advantage

 REQUIRED COMPETENCIES:

  • Straightforward and direct
  • Clear communicator
  • Analytical, detailed and builder of strategic vision
  • Focused on collaboration and idea sharing
  • Overview/helicopter view
  • A team player who is a self-starter and enterprising
  • Great intellect and an original mind.
  • Fair and respectful
  • Active listener
  • Open to people and new ideas
  • Pursues personal growth by embracing challenges
  • Perseveres and builds towards impactful and creative results

REQUIRED QUALIFICATIONS:

  • Academic degree. Preferably graduated in social, communication or economic sciences.
  • 3 to 5 years’ experience in a similar role, with relevant experience in advertising or marketing
  • Experience as strategist in market research, neuromarketing, behavioural sciences, brand marketing, brand positioning, integrated brand communication, digital marketing, content marketing and (social) media
  • Hard requirement: Dutch C-level or native.

 WE OFFER:

  • An enthusiastic team.
  • An ambitious agency. Wunderman Thompson's mission is not without reason: we inspire growth for ambitious brands.
  • An inspiring environment. We look out over the Amstel from perhaps the most beautiful place in Amsterdam. With colleagues who are passionate about getting the best out of themselves and each other.
  • An inclusive culture. We love differences. Because the best solutions arise when you look at them from different perspectives.

 

At Wunderman Thompson, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect.  As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.

Wunderman Thompson is a WPP agency.  For more informationplease visit our website and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram.  

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