Senior Data Analyst

Wunderman Thompson

Department: Data & Analytics

Expertise: Commerce, Data, Intelligence

Location: Beirut, Lebanon

Who we are:

At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.

We are 20,000 strong in 90 markets around the world; our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.

 Sr. Data Analyst - Job Description

 

This is a vendor role at Wunderman Thompson on the MEA Marketing Analytics team for one of the biggest accounts in the IT industry. The Senior Data Analyst oversees managing customer, campaign and budget data, extracting valuable information and delivering insights (e.g. on customer potential, demand generation, campaign performance and marketing ROI) from it, they have a clear understanding of and are hands-on with the main tools and driving the data quality / lead management processes, in the directions given by its main stakeholder, the Marketing Analytics Lead.

Responsibilities Include:

  • Oversee maintenance and quality check of existing dashboards and reporting
  • Design and develop BI Dashboards
  • Identify, analyze, and interpret trends or patterns in complex data sets
  • Work closely with key stakeholders (CMO, BG’s, Corporate teams) to analyze requirements and derive insights from the Corp and Local dashboards
  • Responsible for improving the performance of marketing activities and campaign planning by developing and evangelizing data-based solutions and proactively providing marketing insights at regular intervals.
  • Serving as a knowledge resource concerning data analytics tools and data structures.
  • The technical main role is to provide Microsoft with summarized and current data reports using some data mining in marketing and sales DB using SQL Server with some work on analytics models to be used in making the most appropriate and strategic decisions involving the company.
  • Driving insight at the campaign design to shape data strategies that achieve measurable gains in marketing activities for agency clients.
  • Driving all data communication to MarCom team. Building and implementing targeting and advanced-analytics models to provide data-driven insights for predicting and optimizing outcomes.
  • Commanding the data quality fixing process, partnering with the DB team to give further insights and consulting services in the daily operation.
  • Keeping up to date with best practice and capabilities concerning relevant data analytics processes and tools
  • Develop adobe analytics reports and analyze website performance for the landing pages included in the campaigns.
  • Use advanced adobe analytics features to drive insights.
  • Monitor CTA links in the websites (campaign landing pages) and notify if any link is nonfunctional (broken)

 

 Education, Skills, and Knowledge

  • Excellent skills in written and verbal communications in English.
  • Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
  • Ability to exercise sound judgment in evaluating and making decisions
  • Technologically adept and especially demonstrates an understanding of database and computer software
  • Excellent skills in Dashboard development using Power BI
  • Excellent skills in Data Modelling for BI Reporting
  • Technical familiarity with SQL server and data cubes (Multi-dimensional and Tabular)
  • Very good knowledge in Microsoft Excel. Knowledge in SSRS, SSAS, Azure, SharePoint is desired
  • Understanding of Digital analytics dynamics (pixel tagging, tracking, web analytics, measurement lingo); knowledge in Adobe Analytics or Google Analytics is desired
  • Ability to exercise sound judgment in evaluating and making decisions
  • Excellent planning and organizational abilities
  • Effective negotiation skills
  • Team player – must focus on winning as a team rather than individually
  • Individual contributors able to work effectively across different teams
  • Analytical aptitude and detail-oriented
  • Bachelor’s degree (B.S./B.A.) in Information Technology, Decision Analysis, Machine Learning, Mathematics, Computer Science, Economics, or any other related quantitative field
  • 7+ years of experience working on a variety of Data Analytics projects

At Wunderman Thompson, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect.  As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.

Wunderman Thompson is a WPP agency.  For more informationplease visit our website and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram.  

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When you click the "Submit Application" button below, this will send any information you add below to Wunderman Thompson. Before you do this, we think it's a good idea to read through our Privacy Policy. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click the "Submit Application" button above, this will send all the information you have added above to Wunderman Thompson. Before you do this, we think it's a good idea to read through our Privacy Policy. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.