Senior Manager, Analtytics

Gain Theory

Department: Data & Analytics

Expertise: Data

Location: New York, NY, United States

Who we are:

At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.

We are 20,000 strong in 90 markets around the world; our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.

ABOUT GAIN THEORY:

Gain Theory (A Wunderman Thompson Company) is a global marketing effectiveness consultancy, empowering marketing and insight professionals to create agile, smarter, data-informed cultures using data, technology and advanced analytics.

Gain Theory is trusted by clients around the world to enhance business performance in both the short and long-term by improving marketing effectiveness and efficiency, increasing baseline profits, growing market share and driving share price growth.

The global team consists of 200+ consultants, data scientists, mathematicians and marketing technology specialists who operate globally servicing 113 markets worldwide.

THE ROLE

Gain Theory (A Wunderman Thompson Company) is looking for a Senior Manager to support our Analytics efforts for key clients in North America. The Senior Manager will be primarily client facing where they will oversee, manage, and build robust data management solutions required for Gain Theory to deliver our full analytical solutions to clients. This individual will be an innovative, problem-solving networker who is motivated to drive data initiatives within North America and globally.

The Senior Manager will need to collaborate with a diverse team of client leads, data engineers, analysts, designers, solution owners, and various COEs (centers of excellence) in a global matrix structure. Our teams bring together cutting-edge data engineering, advanced analytics, unified measurement products and enterprise scalable engineering to build products that will shape the next decade of faster, smarter, data informed decision-making. We believe consumer privacy, client confidentiality, brand growth and user experience are essential to performance.

RESPONSIBILITIES

Analytics

• Develops project timelines and deliverable schedules

• Oversees creation of Marketing Mix and Multi-touch Attribution Models, utilizing multivariate regression analysis

• Manages project progress, concerns about deliverables, issues, etc.

• Uses Tableau, SQL, Excel, etc. for data manipulation, analysis, and reporting

• Produces and interprets diminishing return curves based on model results and develops multiple-scenario simulations and optimizations

 

Client Interaction

• Leads client engagement and manages the overall relationship

• Creates and delivers presentations that exceed client expectations

• Uncovers business needs and identifies areas of opportunity for growth

• Organizes and leads in-person client meetings and conference calls

• Negotiates and resolves client, agency, and vendor conflicts

 

Management

• Demonstrates time management skills to ensure on-time completion of projects on accelerated schedule

• Manages internal team and effectively fosters teamwork and drives motivation

• Resolves project conflicts

• Participates in the development, mentoring, and retention of staff members under their management

• Actively contributes to company initiatives, processes, and roll-outs

 

REQUIREMENTS

• Bachelor’s degree required, MBA or Advanced degree preferred

• 3+ years related work experience

• Client relationship management expertise

• Exceptional written and verbal communication skills including presenting and story telling a must

• Experience in managing and mentoring team members

• Experience in Marketing Mix Modeling, Multitouch Attribution, Media Optimization required

• Strong analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations

• Understanding of industry research sources, such as Nielsen/IRI sales data or TV/online advertising data

• Proficient in Microsoft PowerPoint and Excel, including pivot tables and V-Lookups

• Comprehensive understanding of Statistics (Correlations, T-Stats, R2, sample sizing, etc)

• Python, R, SQL, and Tableau experience is highly preferred

• Excellent problem-solving, quantitative and analytical skills

• Capability to handle multiple projects and meet tight deadlines

• High attention to detail

• Ability to work under minimal supervision and take initiative on assigned tasks

At Wunderman Thompson, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect.  As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.

Wunderman Thompson is a WPP agency.  For more informationplease visit our website and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram.  

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