MarCom Executive (Consumer marketing)

Wunderman Thompson

Department: Client Services

Expertise: Consulting

Location: Seoul, South Korea

Who we are:

At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.

We are 20,000 strong in 90 markets around the world; our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.

This is a full-time role in WPP/Wunderman Thompson within a team of one of our largest accounts in the tech industry.

The MarCom Executive is a role within our APAC team. The role will support end to end campaign management/ localization and service coordination/delivery. The role is the client’s primary point of contact for recommendations and consultation regarding marketing execution services. They may also coordinate services with other local agencies and teams, such as social, media or creative.

The role supports and enables B2C campaign execution. They provide end-to-end planning, execution, and analysis services, with tangible positive results for key performance indicators. They also ensure that campaigns are running seamlessly across different systems and digital environments, so they provide a great experience for our customers and partners.

The individual in role must deliver across the following six competency areas:

  • Enable Integrated Marketing Execution from Area HQ to Local Markets
  • Provide Project Management
  • Support a Cross-Engine Approach (Events, Digital, Email)
  • Manage Efficient Localization
  • Provide Knowledge of Marketing Tools and Services
  • Be a Consultant and a Trusted Advisor
  • Gatekeeper for Privacy and Brand and guidelines

Day-to-Day Responsibilities Include:

  • Localization of global translated assets including review, validation, and modifications
  • Review translated assets and work with both Area teams and local translator to ensure high quality finished assets
  • Be the content gatekeeper for marketing content requiring translation review and approval
  • Ensure that global and area campaigns are prioritized, reviewed, approved and deployed
  • Collect and consolidate feedback about translation quality, asset deployment and asset performance
  • Creating the marketing execution plan for campaign execution, including required services, schedule, etc., translating campaign objectives into requests
  • Manage digital campaigns and delivery
  • Develop subject-matter expertise across campaign execution ecosystem
  • Demonstrate an understanding of campaign tactic setup, tracking and measurement
  • Learn and adhere to brand guidelines and privacy requirements
  • Planning governance and guidance – manages measurement plans and core KPIs associated with campaign
  • Reviews performance dashboards and optimizes campaign assets/approach based on learnings
  • Advises stakeholders on overall execution processes SLAs, KPIs, tools
  • Provide holistic project management and coordination for all campaign service delivery:
    • Define and request required services
    • Create campaign execution schedule based on objectives and in-market deadlines
    • Brief the execution teams
    • Ensure correct tracking codes/tags/redirects are created and applied for end-to-end performance measurement
    • Validate and prioritize of service order delivery
    • Ensure SLAs are met and marketer expectations for campaign delivery are set appropriately
    • Validate that execution strategies meet planned business objectives
    • Make sure all marketing communications are privacy-compliant

  • Drive on-going improvements in efficiency of campaign execution/set up and tracking through global tools
    • Help to land recommendations provided by the digital and/or analytics teams
    • Ensure local campaign governance meeting/debrief is done to collect and document learnings and improvements for the future
    • Share case studies with the community to improve results, foster collaboration and avoid issues

Required Competencies/Skills:

  • Proven skills in written and verbal communications
  • Fluent in English and Korean
  • Intermediate to advanced project management strategies and tools
  • Demonstrated understanding of marketing communications vehicles, tools and execution, both online and offline
  • Ability to articulate and evangelize services with stakeholders
  • Relationship management, collaboration, and conflict resolution skills

Required Experience:

  • Minimum 3 to 5 years of digital marketing communications
  • People/team management experience preferred, but not required

At Wunderman Thompson, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect.  As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.

Wunderman Thompson is a WPP agency.  For more informationplease visit our website and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram.  

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