Account Director/ Marketing Operations

Wunderman Thompson

Department: Marketing

Location: Johannesburg, South Africa

Who we are:

At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.

We are 20,000 strong in 90 markets around the world; our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.

Account Director (AD) (m/f/d)

This is a Full-time role in WPP/Wunderman Thompson, dedicated as lead of a group within one of our largest Accounts in the IT industry. The team is part of a corporate program to execute and land global, regional and local communications in a compliant, standardized and effective manner across the Middle East and Africa region. All this, leveraging global communication programs and sophisticated Modern Marketing engines. The team is comprised of highly skilled Subject Matter Experts on all marketing services / execution / operations and act as the right hand of the field marketers; They are consultants, trusted advisors, and experts on the services they land. Functions range across communications to different audiences (B2B, B2C) and disciplines (event, digital, social, analytics).

 

What is this role, and how does it positively impact the business?

The Account Director (AD) supports and enables local “last mile” marketing execution through centralized marketing services and provides expertise in marketing tools, engines, and campaigns – including support of the client’s Marketing Managers to create and/or refine Marketing Communication plans. They provide end-to-end planning, execution, and analysis services, with tangible positive results for key performance indicators. They also ensure that campaigns are running seamlessly across different systems and tools, so they provide a great experience for our customers and partners.

Over and above their MarCom responsibilities, the AD will lead their team looking after the South Africa subsidiary. They will oversee and manage their team members, brief them on the client’s marketing initiatives, provide them with continuous coaching and training, and manage the hiring and onboarding of new members. In addition, they will nurture their relationship with the client, set expectations on service delivery and collaborate on campaigns to achieve the KPI targets. They will also provide consultative support and recommendations when necessary.

 

 

The Account Director (Team Lead) must deliver across the following eight competency areas:

  1. Be a strong leader for their team and provide support when needed.
  2. Enable Integrated and Consistent Marketing Execution from Area HQ to Subsidiaries
  3. Provide Project Management and Extensible Service Coverage
  4. Support a Cross-Engine Approach (Events, Digital, Data, Email and Tele)
  5. Provide Knowledge of Marketing Tools and Services
  6. Be a Consultant and a Trusted Advisor
  7. Privacy and Brand guidelines Gatekeeper
  8. Drive Efficient Localization

 

Competencies/Skills:

  • Experience managing a team.
  • Proven skills in written and verbal communications; project management; business, systems, and process analysis; conflict resolution; and cross-group collaboration
  • Fluent in English
  • Advanced project management strategies and tools
  • Demonstrated understanding of marketing communications vehicles, tools, and execution, both online and offline
  • Understanding of Marketing Operations
  • Ability to articulate and evangelize within the local marketing organization(s)
  • Relationship management skills collaboration and conflict resolution skills
  • Understanding of Marketing Automation concepts and implementation

 

Desired Characteristics:

  • Ability to lead and inspire their team
  • Self-starter with a proactive attitude
  • Individual contributor able to work effectively across different teams
  • Analytical aptitude and detail oriented
  • An interest in marketing and campaign operations
  • Team player – must focus on winning as a team rather than individually
  • Detail-oriented – Treat the work as your own and can analyze.
  • Drive for results – Be tough and persistent and know when to research vs. when to make a quick decision.
  • Client service oriented – Be positive and optimistic.

 

Required Experience:

  • University degree
  • 7-10 years of solid marketing communications (agency is a must, client side is a plus), business operations or business consulting experience
  • B2B Experience preferably in a multinational company

 

Background: The Team

  • The team standardizes Field Marketing Operations and enables ‘local last mile execution’
  • The team roles across Events, Measurement, Data & Insights and Social Media provide specialist Marketing expertise & insights, whilst the Marcom-Integrated Marketing role provides overall Marcom project management & knowhow.
  • With the increasing transition to Modern Marketing, the team acts as the ‘local champ’ for Modern Marketing tools & services, providing access to shared services such as the Marketing Service Center on Marketing Automation.
  • Training & Coaching time-investment ensure team members are well trained, able to leverage leading practices from across the Globe, and focused on delivering Operational Excellence & Compliance
  • The team enables Corp to scale & consistently land the Global Engagement Programs of the Marketing Automation Program.

At Wunderman Thompson, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect.  As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.

Wunderman Thompson is a WPP agency.  For more informationplease visit our website and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram.  

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