Strategy Director International Clients

Wunderman Thompson

Department: Strategy

Expertise: Communications

Location: Antwerpen, Belgium

Who we are:

At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.

We are 20,000 strong in 90 markets around the world; our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.

Strategy Director for international clients

A T-shaped person with knowledge of branding, communications, insights, technology, and media. A digital native with a CX-mindset, design thinking, and a passion for brand, communications, and creative work. But most of all the drive to bring out the best in people in their team.

KEY RESPONSIBILITIES:

Client relations and collaboration

· Be the Strategy Lead for several international clients, from international NGO’s to global businesses, working on their activities across markets – also beyond Europe.

· Understand client questions, identify the question behind the questions, turn them into a methodological approach and scope, and identify and onboard different experts to work on the project throughout, among others, the Wunderman Thompson and WPP network.

· Keep up-to-date with our audience’s preferences and proactively suggest new strategies and campaigns.

· Inspire clients and colleagues with the latest trends (cultural, technological, case studies, market evolutions, etc.).

Team and people management

· Lead a team of strategists and lead team meetings. Be the point of contact for all issues regarding your team and the strategy projects you are responsible for.

· Make sure your team has the right capabilities: evaluate, inspire, and grow capabilities. Collaborate with client leads and your team to find out what capabilities are necessary and need to be developed. Work together with other BeNeLux strategy teams to get your team inspired, to develop capabilities and decide on training plans. Tap into the knowledge and inspiration of the broader Strategy team across the region and the Wunderman Thompson and WPP network.

· Work together with client leads and your team to put the right person, with the right capabilities, on the right job. Reach out to the broader local strategy team if additional expertise is needed.

· Decide on staffing needs in agreement with the business leads and the BeNeLux strategy leadership.

· Report into the Executive Strategy Director who oversees all international clients.

Research

· Set up a market research approach, interpret market research while also hunting for additional (digital) data sources to generate extra relevant insights.

· Perform and/or interpret in-depth interviews and ethnographic research

· Perform and/or interpret competitive research

· Research products, services and current strategies to identify new opportunities

· Keep an eye on cultural and social trends and tensions relevant to the business

Strategy

· Define the business challenge, human challenge, and jobs to be done, and keep the bigger picture in mind at every step of engagement with clients

· Come up with research-driven compelling human and cultural insights

· Develop go-to-market, brand communication, experience (customer journey), campaign, and strategies across online and offline touchpoints, including precise recommendations based on market opportunities which can be translated into localized action plans

· Present and discuss key insights and innovative strategies in meetings with existing and potential clients

Creation, production, and implementation

· Work closely with Client Services, Production, Media, and Creative teams to brainstorm ideas and ensure each creative approach is on strategy

· Guide the client and be the guardian of the strategy during the implementation of new go-to-market, brand, communication or experience strategies

· Ensure global/international campaigns can be localized and remain relevant to local markets

REQUIRED SKILLS:

· Fluent in English – speaking, writing, and understanding of Dutch and/or French is preferred but not required.

· Comprehensive understanding of brand strategy, branding, digital strategy, digital transformation, marketing, omnichannel (including offline touchpoints), media concepts, and service design

· Is experienced in developing go-to-market, marketing, brand, experience, and creative strategies using both traditional and new channels

· You possess strong analytical skills. You can understand and interpret the latest brand tracker as well as the most recent Google Analytics report. You have demonstrated experience in the use of measurement and tracking tools within all digital channels. You are able to incorporate these results into strategies, creative briefs, and localized cultural roadmaps

· Strong client-facing skills

· Ability to present ideas clearly and concisely

· Experience in working closely with account, production, media, and creative teams

· Successful track-record of managing multiple client assignments simultaneously – ideally across industries and business models

· Strong knowledge of primary and secondary research methodologies, both qualitative and quantitative

· Excellent oral and written communication skills

· Thinks user-centric and knows how to apply design-thinking to projects

REQUIRED COMPETENCIES:

· Straightforward and direct
Clear communicator

· Focused on collaboration and idea sharing

· Builds to consensus

· Fair and respectful

· Active listener

· Open to people and new ideas

· Pursues personal growth by embracing challenges

REQUIRED QUALIFICATIONS:

· At least 3 years’ experience in a similar role

· Over 10 years’ relevant experience in advertising or marketing

· Experience as strategist in market research, brand positioning, integrated brand communication, digital marketing & transformation, content marketing, and social media

WE OFFER:

· A competitive salary with fringe benefits.

· Ambitious and highly creative clients with projects spanning across regions, countries, and continents.

· A inclusive team of international colleagues from at least four continents (and growing).

· A team of experienced advertising grandmasters and young prodigies.

· We offer opportunities for your further training and career, and access to an extensive catalog of online trainings (e.g., LinkedIn Learning).

· The connection to an international pool of experts and agencies throughout the Wunderman Thompson and WPP networks.

· An ambitious agency. Wunderman Thompson's mission is not without reason: we inspire growth for ambitious brands

At Wunderman Thompson, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect.  As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.

Wunderman Thompson is a WPP agency.  For more informationplease visit our website and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram.  

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When you click the "Submit Application" button below, this will send any information you add below to Wunderman Thompson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click the "Submit Application" button above, this will send any information you add below to Wunderman Thompson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.