Senior Digital Analytics Specialist

Wunderman Thompson

Department: Data & Analytics

Expertise: Apps

Location: England, United Kingdom

Who we are:

At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.

We are 20,000 strong in 90 markets around the world; our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.

As part of the Wunderman Thompson Data Enablement team, the Senior Analytics Specialist is a technical role that will architect and develop solutions and services for Wunderman Thompson Data’s Tier one clients enabling them to make informed data driven decisions around strategy and analytics development.

The focus of this position is to use your advanced business and technical experience of MARTECH technologies (Tag & Consent management systems, Datalayers, Customer data platforms, etc.) to guide our clients with implementations, integrations, and provide insights into their digital properties. This position has high levels of interaction with our clients, their technical teams, agencies and partners in order to deliver world class solutions.

The position is for individuals who are self-motivated, entrepreneurial and have the ability to hit the ground running due to their advanced knowledge. The purpose of this position is to customize and provide solutions to our clients’ exact business requirements enabling them to answer business questions in a timely, accurate and confident way.

What you’ll be doing:

  • Managing enterprise level implementation of web analytics tools which can include; business requirements gathering, implementations, integrations, custom JavaScript coding and advanced reporting.
  • Define and implement best practice solutions and system architecture for analytics technologies that supports the client’s enterprise-wide business needs and key performance indicators.
  • Ability to think critically and make actionable recommendations to clients based on the business data needs: analyse scenarios, interpret requirements and recommend actions to optimize marketing technology infrastructure, setup and capabilities.
  • Support day-to-day management of client’s analytics systems to ensure tracking and reporting is functioning optimally, creating and maintaining key reports, dashboards and analysis and work with client’s internal teams to enhance as needed.
  • Guide and promote web and app technology and the use of web and app as business channels, as well as articulate the benefits of an optimized analytics solution to all levels of the client’s organization.
  • Create and deliver training on analytics and data visualisation.
  • Data visualisation design, development and implementation of dashboards and custom reporting
  • Provide ad-hoc insights to clients regarding both internal data and industry trends and news
  • Provide internal team knowledge sharing so as to grow data visualisation and insights analysis capabilities
  • Keep up to date with technology roadmaps, enhancements and evolution
  • Educate Wunderman Thompson Data Business Development and Account teams on the use of Adobe Digital Marketing Suite to enable growth of their client portfolios.
  • Heavy interaction and support on the phone with client employees all the way up to the senior management level of WTD clients.

Who we are looking for:

  • Minimum 5 years’ experience in digital analytics and digital marketing
  • Strong Client facing skills - responsive, results driven and dedicated to customer support
  • Strong attention to detail, excellent organization skills, and ability to work independently and manage multiple projects / responsibilities and small teams.
  • Exposure to enterprise level clients and understanding of complex digital ecosystems and best practices
  • In-depth knowledge of various business verticals, their business models and online marketing strategies
  • Strong knowledge and experience in the following areas (but not limited to):
  • Analytics Tools: Google Analytics/GA4/Adobe Analytics
  • Tag Management Systems: GTM, Adobe Launch, Tealium
  • Analytics deployments for Web and App platforms
  • Data Layers: functionality, definition, implementation
  • Visual Analytics Platforms: Google Data Studio, Tableau, PowerBI
  • Testing and Optimisation: Adobe Target, Optimize
  • Google BigQuery
  • CDP: Adobe Experience Platform / Tealium AudienceStream / Segment
  • HTML, CSS, JavaScript.

 

At Wunderman Thompson, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect.  As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.

Wunderman Thompson is a WPP agency.  For more informationplease visit our website and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram.  

Note: We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.

When you click the "Submit Application" button below, this will send any information you add below to Wunderman Thompson. Before you do this, we think it's a good idea to read through our Privacy Policy. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click the "Submit Application" button above, this will send all the information you have added above to Wunderman Thompson. Before you do this, we think it's a good idea to read through our Privacy Policy. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.