New Business and Client Growth Engagement Director (9-12 Month FTC)

Gain Theory

Department: Client Services

Location: London, United Kingdom

Who we are:

At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.

We are 20,000 strong in 90 markets around the world; our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.

About Gain Theory:

Gain Theory is a global marketing effectiveness consultancy, that uses data and analytics to deliver successful business outcomes for clients. Our vision is to inspire marketing excellence by helping marketers focus on the right data, not ‘big data’, asking and answering the questions that drive business value. We pair consultancy and technology to foster a data-informed culture that helps to drive sustainable business growth. 

Gain Theory is part of WPP, a creative transformation company that uses the power of creativity to build better futures for its people, planet, clients, and communities.

What’s the Vision?

Gain Theory’s vision is to accelerate growth for ambitious brands and our mission is to deliver this growth by empowering smarter, faster, data-informed cultures.

Marketing & Communications Goals:

  • Fame: make clients, talent & solutions famous via thought leadership & industry accreditation. 
  • Fortune: develop platforms, content, and initiatives to support organic earned and new client growth. 
  • Family: co-build an employer brand & engagement program that underscores the “best place to work” experience. 

New Business Goals:

  • Deliver growth from new clients
  • Monitor and improve ROI from new business investments (pitching)
  • Develop new opportunities through client engagement from lead to conversion
  • Lead the development of the Gain Theory new business pipeline

Client Growth Goals:

  • Deliver organic client growth
  • Increase client satisfaction scores

Values & Behaviours:

Joining Gain Theory means joining a group of people who live, breath and behave by our values:

  • Be Curious: continuously asking, understanding, learning, and developing.
  • Be Positive: approaching everything we do with a positive mindset and making positive impact on each other.
  • Act with Consideration: seeing things from someone else’s perspective; respecting and embracing diverse thinking.
  • Make it Better: continuous improvement and stretching our abilities, being honest with ourselves and each other.

Who we are looking for:

We are looking for a New Business & Client Growth Engagement Director to join the team! The role of New Business & Client Growth Engagement Director owns the development of growth opportunities (new client and existing) through engaging with prospective clients and Gain Theory’s product and solution owners.  The role has a direct reporting line one to one of our Managing Partners who’s the Global Head of New Business, and accountable to Global Marketing Officer and the Global Head of Client Growth.

What you’ll be doing:

Pipeline Development  

  • Lead initial qualification calls
  • Nurturing Leads / Keeping the lead alive: Contact and engagement plans for individuals and brands to push them through the sales cycle
  • Own and Lead the pitch process for EMEA – i.e. ensure compliance with the Gain Theory’s pitch process (know it inside out and ensure the rest of the pitch team know who is responsible for what and when)
  • Filling the pipeline via reaching out to warm prospects and developing contact and engagement plan.
  • Participate in Gain Theory advocate network events and activities
  • Updating and managing the EMEA new business pipeline
  • Run the bi-weekly EMEA new business calls

Measurement Tracking & Reporting

  • Collaborate with the Global Head of New Business to create and automate New Biz pipeline reporting.
  • Collaborate with the Global Head of Client Growth to manage customer KPIs and roadmaps.
  • Create and manage New Biz and Client Growth metrics tracking system.

New Business and Client Growth Collateral

  • Helping to create go-to-market strategies and case studies for P&S and target Categories
  • Assist in the creation of and formatting of content in PowerPoint, Word and Excel as required.

Market Intelligence & Company Research 

  • Source and collate market intelligence for the use of pitches and growth opportunities. This will include category / industry media spend and trends analysis; and category/industry innovation trend analysis and research.

What you’ll need:

  • Customer Focus: has the ability to question prospects and get the root cause of customer challenges
  • Relationship building: strong networker, and ability establishing and maintaining strong relationships with external prospects and internal stakeholders.
  • Stakeholder management: proactivity and able to manage upwards, across multiple stakeholders
  • Storytelling: can create compelling client centric stories from a range of internal and external materials and sales collateral
  • Resilience: ability to overcome challenges, pressures and dynamic conditions with a calm, rational approach.
  • Data-driven mindset: comfortable with online dashboards, data analysis and creating reports from a wide range of sources.
  • Attention to detail: able to deliver accurate information to stakeholders
  • Negotiation: ability to negotiate to mutually beneficial outcomes with both internal and external stakeholders.
  • Experience working within a dynamic fast paced environment.
  • Confident and competent in all Microsoft Office packages (particularly Excel and PowerPoint, Salesforce beneficial)
  • Interest in media, marketing, data, and analytics

What you'll get from us:

  • Private medical insurance
  • Group Life assurance
  • Family-friendly policies
  • Generous Pension plan: a 1:1.5 matching structure up to a max of 10.5%
  • Generous holiday entitlements
  • Birthdays Off
  • Additional days off between Christmas and New Year, so colleagues can spend quality time with their loved ones
  • Recognition for colleagues that go above and beyond in living our values
  • Hybrid working that works for everyone
  • Best-in-class, colleague-lead Employee Resources Groups (ERGs) that run various events and activities throughout the year.
  • Social events
  • Inclusion & Diversity activities throughout the year
  • Generous Refer a Friend Scheme
  • Season Ticket Loans
  • Cycle Scheme
  • Childcare Voucher
  • Private Medical Insurance
  • Robust Mental Health & well-being support

In addition, being part of Wunderman Thompson and WPP means we have access to incredible discounts with 100’s leading retailers and much more and importantly best in class learning & development programs, growth opportunities, and thought leadership

At Wunderman Thompson, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect.  As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.

Wunderman Thompson is a WPP agency.  For more informationplease visit our website and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram.  

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When you click the "Submit Application" button below, this will send any information you add below to Wunderman Thompson. Before you do this, we think it's a good idea to read through our Privacy Policy. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click the "Submit Application" button above, this will send all the information you have added above to Wunderman Thompson. Before you do this, we think it's a good idea to read through our Privacy Policy. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.