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Senior Research Analyst - FTC

Wunderman Thompson

Department: Data & Analytics

Expertise: Data

Location: England, United Kingdom

Who we are:

At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.

We are 20,000 strong in 90 markets around the world; our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.

Who we're looking for:

Senior Reasearch Analyst to work on a Fixed Term Contract, employed by Wunderman Thompson and seconded to one of our Global Clients.   One day a week at the clients' office and the rest of the week you can either work remotely or be based at WT UK offices at Greater London House.

What you'll be doing:

  • Translate business needs into research hypothesis to best inform campaign strategy and planning, construct simple to complex research plans to achieve research objectives, identify which partner is best placed to run the research project (in-house or in-agency), write the research briefs, collect the data and inputs required to kick off the project.

  • Own and manage in-house and in-agency research projects (can take the shape of qualitative panels, quantitative surveys, conjoint analysis, market and competitor desk research, social listening, etc.) from briefing to data and input gathering, research framework development, activation, results, analysis and interpretation alongside socialization process.

  • Ensure the research developed is on-time and meeting the brief and pre-agreed budget.

  • Demonstrate high attention to detail, run data checks such as QC of research programs/questionnaire for logic, accuracy and completeness to ensure best results that ultimately respond to research hypothesis and provide insights to inform strategies.

  • Identify opportunities for in-house research as a way to dive deeper into in-agency research points and/or dive deeper into our internal audiences.

  • Contribute to delivering insightful research and data to inform campaign and content strategies alongside creative conceptualization and channel planning.

  • Develop target audience profiles using mix of syndicated and first-party data and buildalignment of target audiences between client segmentation work, strategic media targets and addressable targeting.

    • Inform creative development and optimization: consumer testing and validation of advertising campaigns, providing consultative support to in-house and in-agency teams to ensure objectives are met for each campaign. Generate best practices and own the learning agenda to feed future work based on past learnings.

    • Co-own and co-develop measurement frameworks and learning agendas, to report on performance of key marketing & communications initiatives holistically: brand and business impact, understanding drivers behind results and connecting the dots to uncover insights and create a complete story. Ensure alignment with number of internal teams.

    • Support measurement execution focused on ad/media effectiveness and brand health

    • Monitor brand KPIs quarter over quarter and deliver brand narrative in connection with brand,market, competitors’ activity.

    • Storytelling: use visualization and storytelling techniques to socialize success, key learnings,

      conclusions, and implications if any to the brand and business strategy.

      Provide always-on competitive analysis including recurring reports as well as ad hoc analysis using a range of competitive monitoring approaches covering content and creative launches, social activities, industry and business news.

As part of the client's Employer Brand and Creative team, you’ll play a key role in developing the future Strategic and Creative vision. The 2023 roadmap is diverse and ambitious, no two days will be the same. The business are at the start of an exciting transformation for the business and for their customers, this is an exciting time to join the team.

What You’ll Get:

  • Working as part of an in-house team, you’ll be in every way a true member of the team and business culture.

  • You’ll be hands-on, learn fast and a lot. It’s going to be a transformative experience.

  • They connect frequently, and you’ll be an active part of the all-hands-on social events

  • Opportunity to work across a vast range of exciting projects, with real reach andexposure in the outside world

  • Opportunity to work remotely from home and/or the office

 

 

At Wunderman Thompson, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect.  As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.

Wunderman Thompson is a WPP agency.  For more information, please visit our website and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram.  

Note: We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.

When you click the "Submit Application" button below, this will send any information you add below to Wunderman Thompson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click the "Submit Application" button above, this will send any information you add below to Wunderman Thompson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.