All Careers

Senior Digital Strategy Planner

Wunderman Thompson

Department: Strategy

Expertise: Apps

Location: Johannesburg, South Africa

Who we are:

At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.

We are 20,000 strong in 90 markets around the world; our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.

The Role

  Digital Strategy Planner - Social Media Savvy with a Finger on the Pulse  

We are seeking a highly experienced Senior Digital Strategy Planner who not only possesses exceptional skills in communication and digital strategy but also has a deep understanding of online social culture. The ideal candidate will have their finger on the pulse of the ever-evolving social media landscape, ensuring our strategies align with current trends and engage our target audience effectively. They will also demonstrate a strong appetite for operational excellence, seamlessly driving projects from brief to creative output. Additionally, the ability to handle demanding senior clients with professionalism and finesse is crucial.

How you’ll be spending your time

  • Translate lead agency communication strategies into comprehensive digital strategies across the conversion funnel.
  • Develop annual digital playbooks, campaign strategies, and rollout plans, including measurement and reporting frameworks.
  • Create brand positioning strategies across diverse categories and industries.
  • Establish brand architecture to enhance brand equity and recognition.
  • Develop multi-channel digital strategies that leverage various platforms and channels.
  • Possess a deep understanding of individual digital channels such as SEO, SEM, and SMM, and demonstrate how they interconnect to achieve overarching goals.
  • Generate and lead strategic and creative workshops for clients, fostering collaborative ideation and alignment.
  • Exhibit expertise in paid, owned, and earned media, implementing and optimizing tactics for maximum impact.
  • Utilize a strong data background, backed by relevant qualifications and certifications, to inform strategic decision-making.
  • Leverage digital, social, and brand strategies effectively to achieve marketing objectives.
  • Clearly and persuasively communicate strategic recommendations to internal and external stakeholders with varying levels of understanding.
  • Contribute to leading integrated, multi-platform marketing campaigns.
  • Understand key performance indicators (KPIs) and develop methodologies for measuring success in brand, digital, and social strategies.
  • Demonstrate a comprehensive understanding of how businesses, brands, and consumers interact.
  • Possess in-depth knowledge and experience in consumer research, both qualitative and quantitative, and utilize a wide range of approaches.
  • Excel in interpreting research findings, differentiating between observations and insights, and applying them effectively to marketing strategies.
  • Synthesize research and business data into actionable insights and generate innovative ideas.
  • Collaborate seamlessly with creative teams to develop compelling concepts and campaigns.
  • Proactively anticipate client needs and problems, developing solutions that align with their objectives.

Planning and Implementing:  

  • Brand Communications Strategy
  • Digital Strategy
  • Creative Strategy
  • Positioning Strategy
  • Campaign Strategy
  • Brand Development
  • Market and Consumer Research
  • Market and Consumer Trends
  • Trend Forecasting
  • Strategic Insights

Role Required

  • Matric plus a relevant marketing/communications degree NQF 7 
  • Must have minimum 5+ - 8 years digital strategy
  • Communication strategy and digital strategy 

If you are a Senior Digital Strategy Planner who thrives on staying ahead of the social media curve, possesses exceptional operational skills, and has a proven ability to handle demanding senior clients, we would love to hear from you. Join our dynamic team and help us create innovative, impactful strategies that resonate with our target audience in this ever-evolving digital landscape.

 

At Wunderman Thompson, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect.  As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.

Wunderman Thompson is a WPP agency.  For more information, please visit our website and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram.  

Note: We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.

When you click the "Submit Application" button below, this will send any information you add below to Wunderman Thompson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click the "Submit Application" button above, this will send any information you add below to Wunderman Thompson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.