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アクティベーションプランナー / Activation Planner

Wunderman Thompson

Department: Creative

Location: Tokyo, Japan

Who we are:

At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.

We are 20,000 strong in 90 markets around the world; our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.

 

アクティベーションプランナーは、消費者体験を作ることによって行動を変え、クライアントの成長に貢献するプロフェッショナルです。

クライアントの戦略を理解し、メディアに捉われないクリエイティブな発想とその実現能力によって、課題を解決するのが役割です。複数のタッチポイントにおいてプロジェクト上流の戦略から最終的な統合エクセキューションまで責任をもって関わり、クリエイティブな成果をもたらすことが仕事です。

業務内容

  • オンライン/オフラインの垣根を越え、プロジェクトにおける企画開発およびプロセスマネジメントを、高いレベルで複数同時並行で実施する統合コミュニケーションプランナー。
  • ターゲットの態度・行動変容のポイント特定し、コミュニケーションプランを開発する。
  • ストラテジックプランナー/クリエイティブディレクターと連携し、タッチポイント別のコミュニケーションプランの企画プロデュースおよび品質管理を行う。

応募資格

  • 広告代理店またはPRエージェンシー/各種プロダクションでのオンライン/オフラインキャンペーン・プロモーションのプランニング・ディレクション経験
  • または事業会社で、消費者向けキャンペーン開発のプロセスをリードした経験
  • 上記に加え、以下の経験があることが望ましい
    • PRイベントやPRコンテンツの企画制作の経験
    • インフルエンサーを起用したソーシャル企画制作の経験
    • WEBサイト制作から解析までのオンライン領域におけるPDCA運用の経験
    • オンライン領域におけるキャンペーンの分析、および分析を踏まえたソリューションアイデアの開発から実施のご経験
  • 独創的であり、好奇心旺盛、積極的な性格であること。
  • 日本語または英語のいずれかのビジネスレベルの語学力。

 

An Activation Planner is a professional who contributes to client growth by changing behavior through the creation of consumer experiences.

Their role is to understand the client's strategy and solve their challenges through creative thinking and the ability to realize it without being limited by media. The job is to be involved in multiple touchpoints with responsibility from the upstream strategy of the project to the final integrated executions to deliver creative results.

 

What you’ll do

  • An integrated communication planner who transcends the boundaries between online and offline, and conducts planning, development, and process management for projects at a high level and in multiple, simultaneous ways.
  • Identifies target attitude/behavior change points and develops communication plans.
  • In collaboration with the strategic planner/creative director, plan, produce and quality control communication plans for each touch point.nds, marketing, cultural formations, digital, and technology, and to keep oneself updated.

Who you are

  • Experience in planning and directing online/offline campaign promotions at an advertising agency or PR agency/various production companies
  • Or experience leading the consumer campaign development process at a business enterprise
  • In addition to the above, experience with the following is desirable
    • Experience in planning and producing PR events and PR content.
    • Experience in social planning and production using influencers
    • Experience in PDCA operations in the online domain, from website production to analysis
    • Experience in analyzing campaigns in the online domain and developing and implementing solution ideas based on the analysis
  • Creative, ever curious and an outgoing personality are a plus
  • Business level proficiency of either Japanese or English.

 

At Wunderman Thompson, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect.  As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.

Wunderman Thompson is a WPP agency.  For more information, please visit our website and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram.  

Note: We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.

When you click the "Submit Application" button below, this will send any information you add below to Wunderman Thompson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click the "Submit Application" button above, this will send any information you add below to Wunderman Thompson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.