We are looking to hire a Senior Campaign Strategist to work directly for one of our global clients.

This role is within a hybrid in-house employer brand and creative team. The goal is for the secondment employees to be fully integrated to the team and seamlessly work as one of our client's employees. This role will be based in central London at least one day a week with the rest of the time remote. 

What You’ll Be Doing 

• EMEA Role, meaning all missions are to be undertaken across the UK, DE, FR, ITA, SP, TK, PL, SK, CZ, MENA and a number of smaller regions. And, covering two/three business lines laddering up to Operations and Talent.  

• Understand and represent the business strategy and goals throughout the strategic and creative process - ensure that everything we do is contributing to reaching our objectives. 

• Develop relationships with the teams that contribute to the EVP, explain the work we're doing, use research to influence, report back on progress. 

• Work and develop solid relationships with peer teams to gather campaign requirements (Talent Marketing | Campaign Delivery & Planning, Media Strategy.) 

• Ensure research outputs are turned into key insights to inform the EVP, Campaign and Messaging strategies. 

• Lead the EVP development, review and approval loops alongside its communication and adoption. 

• Ensure the research insights and campaign strategies are effectively communicated and understood by all key stakeholders (internal and external to the team), put in place accountability systems, advocate and turn key people in strategic ambassadors. 

• Lead the campaign strategy development per campaign, level, business, audience type and market. 

• Lead the messaging strategy development per campaign, level, business, audience type and market. 

• Lead the go-to-market (GTM) plan - design relevant to the audience omnichannel experience with a good understanding of how traditional marketing can be integrated with digital. Work with creatives and peer teams (brand media strategy, owned and earned channels) to ensure alignment and solid execution.  

• Ensure the campaign and messaging strategy briefing to creative team is excellent and ensure creative development meets the brief and is set to deliver on pre-defined business goals. 

• Ensure DEI is well considered throughout campaign strategy and development.  

• Ensure close strategic alignment with Central Employer Brand Team, WFS and NA Talent Marketing Teams alongside regional reputation working groups (Ratatouille, Potato Soup, etc.) 

• Influence the Organic Content roadmap development. 

• Review creative campaign performance reports, report back to the head of strategy and creative with key recommendations. 

• + Evergreen.   

A Day in the Life 
As part of the Employer Brand and Creative team, you’ll play a key role in developing the future Strategic and Creative vision for EMEA Talent Attraction. Our 2023 roadmap is diverse and ambitious, no two days will be the same. We are at the start of an exciting transformation for the business and for our customers, this is an exciting time to join the team. 
 
About the Team 
The Employer Brand and Creative department sits within EMEA Marketing, Operations & Consumer. Our mission is to efficiently attract the right volume and quality of candidates to fulfil our business needs across number of job categories ranging from entry-level operation roles to senior brand or operation manager.  

We are a team of strategists and creatives. We are ambitious, innovative, data-driven, genuine, bold and dedicated to scale up our marketing reach and efficiencies. 

What You’ll Get: 

• Working as part of an in-house team, you’ll be in every way a true part of the business. 
• You’ll work within the organisation's culture – embodying the unique Ways Of Working (WOW) that the organisation is proudly known for. 
• You’ll be hands-on, learn fast and a lot. It’s going to be a transformative experience. 

• We connect frequently, and you’ll be an active part of our all-hands-on social events 
• Opportunity to work across a vast range of exciting projects, with real reach and exposure in the outside world 
• Opportunity to work remotely from home and/or the office 

Please Note 

This role will be employed by Wunderman Thompson UK, however we’d like you to know that the client organisation is an equal opportunities employer that believes passionately that employing a diverse workforce is central to their success. Recruiting decisions are based on your experience and skills. They strongly value your passion to discover, invent, simplify and build.