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Senior Media Strategist

Wunderman Thompson

Department: Media Services

Location: Memphis, TN, United States

Who we are:

At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.

We are 20,000 strong in 90 markets around the world; our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.

The Wunderman Thompson Performance Marketing team seeks a Senior Media Strategist to assist and deliver media campaigns for our clients.  This capability is responsible for critically thinking about how platform structures and setups can play a role in meeting the objective of our clients. Senior Media Strategists draw insight from the market and target audience to create Media strategies that can deliver on client goals successfully—creating and overseeing campaigns across selected channels (Search, Social, Display, Video, Native & More). This role identifies client accounts to fulfill strategic media setups and operations within Wunderman Thompson's digital media standards. 

WHAT YOU WILL DO:

  • Work with campaign managers to ensure budgets are paced correctly
  • Deep understanding of client industry, business offerings and related products/services/brands
  • Create and own Media Plans with an Objective first approach
  • Work with the Associate media director to define Media KPIs and Objectives for each band/product/service
  • Work with analytics to ensure tagging is in place to track identified objectives, KPIs and Goals
  • Deep understanding of how to activate specific media channel(s)
  • Define channel segmentation within platforms to achieve the objectives that are set out by the media plan
  • Development of Trafficking briefs from an existing media plan /strategy
  • Identify in platform optimization needs and implement/guide changes to level set performance
  • Identify efficiencies within client channels to be more effective with Media Operations
  • Define channel segmentation within platforms to achieve the objectives set out in the media plan
  • Development of Trafficking briefs from an existing media plan /strategy
  • Define channel segmentation within platforms to achieve the objectives that is set out by the media plan
  • Development of Trafficking briefs from an existing media plan /strategy
  • Industry, market and channel research to find opportunities for a client account
  • Identify new vendors and channels for an account to reach performance goals
  • Identify, understand and define scalability to ensure spending can increase effectively within a channel(s)
  • Ensure best practices within channels are in place

WHAT YOU WILL NEED:

  • 4 Years Related Digital Work Experience
  • 2 years+ Media channel experience
  • Expert in media operations across Search, Paid Social and Display with an understanding of how offline media functions and can drive results
  • Experience in develop paid media plans that align to an overarching strategy
  • Ability to utilize data to inform audience segmentation
  • Understanding of how paid media is measured for success
  • Fluent in mathematical concepts with an ability to translate data into well-articulated ideas
  • Ability to conceptualize big-picture and long-term, be results-focused and think creatively for clients
  • Experience interacting with all levels of clients on behalf of an agency
  • Proven experience producing strong digital innovation and business results
  • Strong grasp of tools and platforms, including: SA360, DV360, Google Ads, Bing Ads, The Trade Desk (and various DSPs), Facebook Business Manager, Google Merchant Center, various analytics suites, etc. 

At Wunderman Thompson, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect.  As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.

Wunderman Thompson is a WPP agency.  For more information, please visit our website and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram.  

Note: We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.

When you click the "Submit Application" button below, this will send any information you add below to Wunderman Thompson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click the "Submit Application" button above, this will send any information you add below to Wunderman Thompson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.