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Senior Account Director

Wunderman Thompson

Department: Data & Analytics

Expertise: Data

Location: Cape Town, South Africa

Who we are:

At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.

We are 20,000 strong in 90 markets around the world; our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.

About Wunderman Thompson Data

At Wunderman Thompson Data, we help brands to grow faster by using data to be more personally inspiring to their customers. We are experts in marketing transformation, marketing science, and marketing automation and personalisation.

We power over 350 million personalised experiences between brands and their customers every day by applying our expertise and leveraging our partnerships with the biggest technology platforms in the world. We work closely with our clients as growth partners to help them achieve their goals.

Our team is made up of 1,000+ data specialists who serve more than 150 markets across the globe with integrity, respect for data privacy, and transparency. We value new ideas and diverse perspectives and are committed to bringing creative bravery, open listening, positivity, and collective strength to the table in all we do.

Who we are looking for:

You will provide strategic direction for our client’s engagement with their consumers. This will include the application of technology, processes, people, organizational culture and future state. The digital transformation agenda is your agenda.

You will be a resource with a solid understanding of marketing technology and squarely focused on the delivery of services and solutions, constantly ensuring maximum client ROI.

Expertise should encompass data modelling, database management, marketing analytics technologies, campaign-marketing technologies, reporting and data visualisation.

You will possess at least 7 years of client facing experience working on complex solutions.

You will be responsible for engaging with the client to understand goals, gather business requirements and design, construct and staff measurable programs that ultimately address client objectives. Working with cross-functional teams you will oversee, and actively contribute to delivery of the solution.

What you'll be doing:

  • Along with Management, the Senior Account Director is responsible for profitability of client engagements
  • Support business development ensuring a healthy pipeline for your portfolio (RFI and SOW scoping)
  • Constantly seek opportunities to grow revenue from existing clients through road-mapping, selling new opportunities and renewing deals
  • Compose and execute strategic plans across client base to accomplish business strategy
  • Work closely with the client, ensure stakeholder buy-in and adoption of marketing initiatives
  • Work closely with the client, managing expectations, providing campaign insight and ROI feedback
  • Provide online, strategic and business insights to clients and the rest of the company
  • Build Wunderman Thompson’s Data profile as thought leaders within the market, working with partners to position our services and support the sales effort
  • Maintenance of accurate forecasts for the vertical across client and Business Development.

What you'll need:

  • Tertiary education
  • A minimum of 7 years’ experience in managing senior stakeholder expectations and deliverables including client facing experience working on complex solutions
  • A solid understanding of marketing technology and must be focused on delivery and solutions, constantly ensuring maximum client ROI.
  • A solid marketing understanding complimented through campaign-marketing technologies, reporting and data visualization, modelling, database management, marketing analytics technologies.
  • Proven experience of growing revenue across your portfolio
  • Knowledge of Marketing Technologies e.g., Adobe Marketing Cloud, Salesforce Marketing Cloud  
  • Strong business / commercial / marketing acumen
  • Skilled in the formulation and execution of marketing plans – implemented large scale marketing plans inclusive of change management.
  • Good understanding of technology and project implementation

 

 

At Wunderman Thompson, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect.  As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.

Wunderman Thompson is a WPP agency.  For more information, please visit our website and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram.  

Note: We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.

When you click the "Submit Application" button below, this will send any information you add below to Wunderman Thompson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click the "Submit Application" button above, this will send any information you add below to Wunderman Thompson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.