Copywriter / Senior Copywriter (CRM)


Department: Creative

Expertise: CRM

Location: Toronto, Canada

Who we are:

At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.

We are 20,000 strong in 90 markets around the world; our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.

Who is Wunderman Thompson MAP?

Wunderman Thompson MAP is the world-leading center of excellence for Marketing Automation, Personalization, Loyalty and CRM at scale. Our mission is to deliver value for our clients by humanizing the relationship between the brand and the consumer. To do this, we help clients make data-driven and personalized experiences that can be scaled with efficiency and operationalized intelligently. We believe that serving consumers personal, mindful content in an omnichannel world is key to transforming experiences. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. 

At Wunderman Thompson MAP, we are always making room for more. We are 800+ technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 40+ nationalities who collaborate closely to help our clients inspire and engage consumers on five continents.  

Can you see yourself creating original copy for some of the most ambitious brands in the world? Do you instinctively know how to take the shortest path to the point in your writing? Are you a hungry, ambitious communicator with a voracious love of the written word? If so, you may be the Copywriter we’re looking for! 

What will your day look like? 

We’re looking for someone with top-notch writing skills to join us full-time as a Copywriter or Senior Copywriter in our first ever location in North America. As our new team member, you will write communications for multiple global clients, gaining a thorough insight into their businesses. Your primary job will be to create compelling copy for Loyalty, CRM, and other comms channels.

You will:

  • Write original copy for emails, push notifications, and paid media, including eye-catching subject lines and pre-headers.
  • Brainstorm communication and copy ideas with the team.
  • Revise copy based on internal and client feedback.
  • Edit new business & pitch decks from our Consultancy and Growth teams.
  • Play an active role in projects, from initial idea generation to execution and approval – closely liaising with CRM comms/content strategists on assignments.
  • Study insights or reports to give your copy a strong conceptual foundation.
  • Research topics as needed to develop a deep understanding of our client's business.
  • Lean on brand playbooks and tone of voice guides to create copy aligned with clients’ brand values.

Who will you work with? 

As a member of the Experience Communications & Design team, our Copywriter/Senior Copywriter will write and edit content for a variety of CRM-focused projects (e.g., email programs with dynamic and static copy) working closely with communication strategists, CX/UX designers, data scientists, tech developers and project managers to brainstorm ideas and articulate messaging. 

You will interact with interesting and kind colleagues in a setting that prioritizes collaboration and camaraderie. We come from diverse backgrounds and have unique skill-sets, so you’ll get plenty of opportunities to apply your expertise.

An important part of being an employee in Wunderman Thompson MAP is also to be a culture bearer and someone who enjoys being surrounded by amazing colleagues. While we do have flexibility as needed to allow for working from home, we are building a team that can work on-site (in either Austin, TX or Toronto, Canada) most of your time. This is particularly of value to us in the first 3-6 months of your employment, as we will be flying in team members from MAP in Copenhagen to help establish our first presence in the U.S./North America. This means you will be a vital piece of our new office! 

What do you bring to the table? 

You thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times. Your conscientious and solution-oriented mindset enables you to digest complex information and translate strategy and insights into persuasive copy. You value flawlessness and careful editing, ensuring all deliveries are spotless and effective.

Required skills and qualifications:

  • 5+ years of copywriting experience from an advertising or in-house agency
  • Experience with personalization and automation as it pertains to CRM / loyalty marketing
  • Excellent communication skills and flawless writing talent
  • A relevant background in journalism, English, communications, or related discipline
  • Ability to work independently or with a team to meet deadlines

What to expect of the recruitment process?

You will meet different people from the Experience Design & Communications teams throughout the interview process. Before the second round, we ask candidates to complete a short writing assignment, done at home at your convenience.

What we offer: 

  • Passionate, driven people | We champion a culture of people that do extraordinary work.
  • Consciously cultivated culture | We aim to embody the behaviours to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
  • Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
  • Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through Wunderman Thompson and WPP, so you can continue to grow personally and professionally.

Wunderman Thompson welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in the selection process.

At Wunderman Thompson, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect.  As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.

Wunderman Thompson is a WPP agency.  For more informationplease visit our website and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram.  

Note: We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.

When you click the "Submit Application" button below, this will send any information you add below to Wunderman Thompson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click the "Submit Application" button above, this will send any information you add below to Wunderman Thompson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.