Media Planner - Temp
Media Planner - Temp
Wunderman Thompson
Department: Media Services
Location: Seattle, WA, United States
Last Updated: ${ new Date('2023-05-26T10:31:56-04:00').toLocaleDateString() }
Who we are:
At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.
We are 20,000 strong in 90 markets around the world; our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.
Who we are looking for:
Wunderman Thompson is seeking a Media Planner for our Seattle office. The Media Planner helps fulfill the strategic vision for carving new paths for how brands should interact with people, and drives ideas into the world in more powerful and impactful ways across all advertising channels. Media Planners are responsible for translating the investment strategy into tactical media plans, bringing to life the role each channel plays in meeting the campaign objectives. In partnership with the Associate Media Planner, Media Planners are responsible for executing, stewarding and optimizing investments by channel for the duration of the campaign.
As Media Planner, you have a strong background in integrated channel planning and will partner closely with the Media Supervisor and / or Associate Media Director. You demonstrate excellent organizational and campaign management skills, strategic capacity, analytical capacity and leadership skills.
What you’ll do:
- Develop | Lead development of integrated tactical plan recommendations. Write and issue RPFs to partners. Analyze, negotiate and make final recommendations on partner selection, unit types, targeting strategies, geos, spend, intensity and flighting.
- Analyze | Leverage 3rd party research tools, run reports and analyze data to assist in media recommendation development. Gather, analyze and disseminate data to provide sound, strategic, consumer-insights driven media recommendations.
- Execute | Ensure proper execution of cross-channel communication plans, adhering to in-market timelines. Drive QA and troubleshooting throughout media execution process. Maintain accurate budget control and flow of media activity, and proactively update client contacts through periodic analyses and projection reports.
- Collaborate | Work with intra-departmental teams across the organization to provide holistic, integrated solutions. Support other Media Planners and Supervisors in training and developing junior staff.
Who you are:
- Innovative | Display a proactive solution-oriented approach to client challenges. Your thinking demonstrates creativity that is drawn from your experience of best practices in media and knowledge of a client's business.
- Team-Oriented | Act with high integrity to maintain strong, collaborative, productive working relationships across all agency departments, clients, sales representatives and media partners.
- Passionate | Enthusiastic and willing to work hard. You participate in team, agency, and industry initiatives.
- Detail-Oriented | Strong attention to detail, with clear and proven organizational skills.
What you’ll need:
- Minimum of 2 years’ experience as a Media Planner.
- Experience planning digital channels (Audio, Video, Display, Social) and non-digital channels (OOH, Print, TV, Radio).
- Good writing and verbal communication skills (including presentation skills).
- Strong analytic skills and ability to relate results to client business objectives.
- Excellent time management and multi-tasking skills.
- Strong quantitative skills, including analytical abilities and math proficiency.
- Ability to work within a team, handle multiple assignments and meet tight deadlines.
- Keep abreast of industry trends through trade news, industry workshops / seminars and track current events.
- Digitally savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint.
- Previous experience working within 3rd party ad server tools such as Atlas, DCM, Sizmek is a strong plus.
- Experience using online tools such as ComScore, Ad Intel and Party Ad Serving Technologies. Familiarity with offline tools such as Scarborough, Simmons/MRI, Strata or other broadcast buying software and SQAD is a plus.
At Wunderman Thompson, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect. As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.
Wunderman Thompson is a WPP agency. For more information, please visit our website and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram.
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