Lead Copywriter (6 Month FTC)
Lead Copywriter (6 Month FTC)
Wunderman Thompson
Department: Creative
Location: London, United Kingdom
Last Updated: ${ new Date('2023-09-15T12:43:11-04:00').toLocaleDateString() }
Who we are:
At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.
We are 20,000 strong in 90 markets around the world; our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.
What you’ll be doing:
- Lead a team of copywriters to ensure our messaging is consistent, on-brand, on-brief across our marketing collateral across paid, owned and earned activations and languages
- Oversee and own copy production during campaign periods (including approval) across EMEA full-funnel campaign touchpoints
- Oversee transcreation of assets across in-house and agency teams
- Create and manage complex messaging matrixes that bring to life the campaign strategy, speak to the audience and meet our communication objectives
- Manage external agencies to ensure a consistent approach to messaging and TOV is being used correctly in channel
- Facilitate / take part in creative concept sessions, leading copy development and considerations
- Work collaboratively with the Art Director to deliver content solutions identified by the Content Lead and Executives
- Identify new opportunities by actively bridging the gap between different teams and disciplines (e.g. Creative + Strategy + Web + SEO)
- Work with web experience team to ensure our new content work stream integrates and translates online
- Suggest and test A/B measurement opportunities + ensure your team learn from campaign and content performance results
- Work collaboratively with discipline leads to ensure best in-channel creative is being produced
- Outside of campaign production periods, you will focus your time on organic content development and production alongside content performance reviews and improvements
What you'll need:
- Lead / managed teams (ideally of multiple languages.)
- Strong English written and verbal skills with strong ability in another language (Strong preference - Italian or Polish)
- Transcreation experience
- Able to work with ambiguity and take ownership with little direction
- Experience working in a team that covers multiple disciplines (e.g. creative, strategy, web etc)
At Wunderman Thompson, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect. As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.
Wunderman Thompson is a WPP agency. For more information, please visit our website and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram.
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