Global MACH Alliance Lead

Wunderman Thompson

Department: Technology

Location: London, United Kingdom

Who we are:

At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.

We are 20,000 strong in 90 markets around the world; our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.

Who we're looking for:

WT Commerce, Technology & Transformation is the business unit of Wunderman Thompson which brings together its wider offering with a focus to deliver growth through sales and marketing performance at scale. As we go from strength-to-strength, building out our global offering as well as aligning to a more partner alliance driven GTM strategy, we are looking for an Alliance Lead for our MACH offering globally, having joined the MACH Alliance in late 2022.  

As a growth orientated role, the Alliance Lead our single point of contact for MACH and all its constituent partners, and is there to ensure each of our office’s partners in the most strategic and efficient way across the globe with them. Their success is our success and vice versa so partnership is key to how we will grow together.

As the leader of the global MACH offering you will be required to interface with multiple business units and teams, whist ensuring we create a business plan that supports a global GTM. This role will play a key role in helping unified our MACH offering and subsequently win the most strategic accounts across the globe. The role will be highly visible throughout the organisation, with touch points from the C-level to individual contributors across MACH, WPP and of course Wunderman Thompson.

What you'll be doing:

  • Overall responsibility for our various MACH partnerships across the globe with sole ownership to drive the top line revenue growth across our MACH offering.
  • Development and execution of a global MACH strategy​ and joint business plans – covering enablement, partner status, marketing and alliances. A large focus will include helping shape and implement new business GTM strategies with relevant local markets, with an objective to meet defined revenue targets through the MACH partners channel.
  • Manage partners and prioritise engagement opportunities to maximise impact on revenue targets while effectively managing partner expectation and future partnership potential.
  • Responsible for budget, MDF/coop funds (where relevant), forecast and report activities on a monthly and quarterly basis working towards an annual objective of revenues and margin targets across all MACH activities.
  • Define, drive and launch new propositions and products in market that have been created in conjunction with MACH partners. Development on resalable packaged solutions that can be reused globally.
  • Relationship building and stakeholder management with the senior MACH executive team to ensure on-going collaboration as well as ongoing partnership with the Global Director, WPP MACH Alliance at WPP. This will include leading QBRs and ongoing internal reviews with relevant local teams.
  • Working closely with the regional CTOs to develop and global enablement program in-line with the global MACH business plan and agreed MACH product roadmap. As well as developing an innovation strategy to support thought leadership.
  • Working with the WT marketing teams to generate PR, awards, joint marketing initiatives as well as develop any sales collateral including, case studies to drive new business development targets. This will also include working on a joint event strategy from own hosted WT events through to MACH hosted events.
  • Close working relationship with BD leads and BD teams in market, to support and align their sales needs to the global strategy including, supporting ongoing sales and when required, draft RFI and RFP responses in conjunction with the specialist business development teams. And attend client pitches where required.

What success looks like in this role:

  • Define and execute a global MACH business plan that aligns all markets and relevant partners.
  • Within 2 years achieve double-digit top-line growth across MACH.
  • Increased pipeline opps – size and scale.
  • Top level partner status with the relevant partners.
  • Successfully increase Share-of-Wallet with MACH partners.
  • Improved engagement across the MACH partners including improved CSAT.
  • Accurate and timely forecasting and reporting on MACH sales activities.
  • Positive feedback from internal stakeholders and technology community on collaboration, communication and motivation abilities.

Who you are:

  • A ukSenior Commercial Sales leader with proven track record of successfully selling and delivering digital business transformation projects with MACH technologies, resulting in YoY growth of the portfolio
  • A minimum of 10 years of selling, commercial and strategic consulting experience within the digital industry domain – selling to IT, Operations and Sales, with a preference of 3 years global experience.
  • Comes with and can demonstrate ability to build strong and meaningful enterprise client network at C-level within the technology partner sector.
  • Entrepreneurial spirit, who thrives with a certain level of uncertainty and autonomy, yet manages to navigate among multiple stakeholders (internally and externally) to secure structured and successful sales opportunities.
  • Personality and approach: Collaborative, positive, result driven, energetic, self-driven, ethical, emphatic, robust, daring, executional (can do - get things done attitude)
  • Strong communication, motivational and active listening skills
  • Culturally aligned with the Wunderman Thompson values, culture and guiding principles 
  • Fluent in both written and verbal English at negotiation level is required
  • Comfortable with travelling if and when required but we would expect the ideal candidate to spend the proportion of the time with the client and potentially onsite at their location.

At Wunderman Thompson, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect.  As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.

Wunderman Thompson is a WPP agency.  For more informationplease visit our website and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram.  

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When you click the "Submit Application" button below, this will send any information you add below to Wunderman Thompson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click the "Submit Application" button above, this will send any information you add below to Wunderman Thompson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.