Email Developer

Wunderman Thompson

Department: Creative

Expertise: Communications

Location: London, United Kingdom

Who we are:

At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.

We are 20,000 strong in 90 markets around the world; our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.

About Pulse Creative

Pulse Creative is our embedded agency for News UK, formed through a WPP-backed joint venture between Wunderman Thompson, The&Partnership and m/SIX. Pulse Creative work on some of the country’s most-loved brands including The Times, Times Radio, The Sun, talkSPORT and Virgin Radio.

The agency houses more than 40 experts in everything from creative, design, digital content creation, UX, and development, to comms planning, brand strategy, account handling and media planning and buying, Pulse Creative represents the collaborative, integrated agency model of the future.

About News UK

News UK is the proud owner of a stable of news and media brands that span the most popular to the most respected, cover the highbrow to the lowdown, provide the first flash and the last word. News UK is constantly reinventing the business of storytelling, always striving to find new ways of educating, entertaining, engaging and empowering our audiences. News UK’s award-winning stable of brands include The Times, The Sunday Times, Times Radio, The Sun, talkSPORT, talk TV, Virgin Radio and many more.

The Role

We are seeking a talented and detail-oriented Email Developer to join our digital team. As an Email Developer, you will play a crucial role in crafting visually appealing and responsive email campaigns that engage customers and drive business growth for News UK’s brands. You will collaborate with our creative and design teams to transform their concepts into polished and effective email communications. The ideal candidate should have a strong understanding of HTML, CSS, and email best practices, along with an eye for design and excellent attention to detail.


  • Email Campaign Development: Create and code HTML email templates from scratch or customise existing templates based on the marketing team's requirements and design guidelines.
  • Responsive Design: Ensure that all email templates are optimised for various devices and email clients, delivering a consistent user experience across desktop and mobile platforms.
  • Email Testing: Conduct thorough testing to verify email rendering, responsiveness, and functionality across different email clients, browsers, and devices to ensure a flawless user experience.
  • Compatibility Management: Troubleshoot and resolve any rendering issues, cross-client compatibility problems, and other technical challenges to ensure consistent email deliverability and display.
  • Content Integration: Integrate dynamic content, personalised elements, and relevant images into email templates to enhance user engagement and increase conversion rates.
  • Email Marketing Best Practices: Stay updated with the latest industry trends and best practices in email marketing to optimise email performance and deliverability.
  • Email Automation: Assist in setting up automated email campaigns, including triggered emails, drip campaigns, and transactional emails, ensuring their smooth functioning.
  • Collaboration: Work closely with the creative and design teams to understand campaign objectives and collaborate effectively to deliver visually compelling and impactful emails.
  • Quality Assurance: Conduct thorough reviews of all email campaigns to ensure accuracy, branding consistency, and adherence to company guidelines.


  • Proficient in HTML and CSS: Strong knowledge of hand-coding HTML and CSS is essential, with a focus on responsive design for various screen sizes.
  • Email-Specific Knowledge: Familiarity with email service providers and personalisation tools. Knowledge of Adobe Campaign and/or Movable Ink is preferable.
  • Design Knowledge: Ability to work with design software such as Adobe Photoshop and Sketch, and maintain a keen eye for detail to ensure accurate rendering and consistent branding.
  • Email Testing Tools: Experience using email testing tools and debugging techniques to resolve rendering issues across different platforms. Knowledge of Email on Acid is preferable.
  • Time Management: Strong organisational skills to manage multiple projects simultaneously and meet tight deadlines.
  • Communication: Excellent verbal and written communication skills to collaborate effectively with cross-functional teams.
  • Problem-Solving: A proactive approach to problem-solving, with the ability to troubleshoot and find solutions independently.

If you’re a passionate email developer, join Pulse to be part of a top agency working on renowned brands that shapes public discourse and deliver exceptional journalism to millions of readers.

What we can offer you:

We don’t settle for people who can just do the job, we look for people that go beyond that and always push our thinking to be better than yesterday. We believe that this is what makes our agency a great place to be – a space where you’re never far away from the best minds to learn from.

We want you to be comfortable and proud every day of the week and have created an open and inclusive environment where you can bring your whole self to work. We don’t want you to just fit into our culture, we want your uniqueness and diversity of background to add to it and make this an agency where we all have a real sense of belonging and purpose. We are a community. 

Our focus is on keeping teams connected and engaged whether we're in the office or working from home, putting people’s wellbeing first, ensuring every person has access to our learning and development programme and building an inclusive workplace. We have a weekly ‘Staying Connected Calendar’ which is full to the brim of training you can get involved in, inspiration sessions hosted by external partners to check out and wellbeing classes and tips and tricks to look after your mind, body and soul. From yoga, Pilates, HIIT, hypnotherapy, a Strava cycling group, 1:1 resilience sessions and trained mental health first aiders. To name a few. Within our office we have a dedicated wellness studio and this year we built a brand new learning lab. Here we host weekly lunchtime lessons that supports iLearn, our learning & development portal home to 100s of sessions for you to access. We're also committed to building an inclusive, equitable and diverse workforce driven by our Inclusion Council and Employee Resource Groups; Rise, Unite, Re:think, Noir, Wellbeing and Access all Areas.

Your career development is important to us. Thrive will provide you with the framework and support needed to reach your career aspirations. There really is no shortage of opportunities here for the right person that is prepared to roll their sleeves up, get involved and collaborate with those around them to deliver the best work for our clients and our agency.

At Wunderman Thompson, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect.  As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.

Wunderman Thompson is a WPP agency.  For more informationplease visit our website and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram.  

Note: We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.

When you click the "Submit Application" button below, this will send any information you add below to Wunderman Thompson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click the "Submit Application" button above, this will send any information you add below to Wunderman Thompson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.