All Careers

Campaign Data Strategist (CRM)

Wunderman Thompson

Department: Data & Analytics

Location: Buenos Aires, Argentina

Who we are:

At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.

We are 20,000 strong in 90 markets around the world; our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.

Who we are looking for:

We are seeking a curious, proactive, and self-directed Campaign Data Strategist who enjoys tackling challenges with data and generating valuable strategic analyses to join our expanding team at Martech Integrate Solutions (MIS), a division of Wunderman Thompson Argentina. This individual will be a part of a team dedicated to developing Martech solutions for one of our most important regional client.

As a Campaign Data Strategist, the role will encompass conducting strategic analyses of CRM and full funnel campaigns at a regional level, as well as formulating and proposing Customer Journeys based on performance and business needs.

We are looking for someone passionate about deriving strategic value from data, with strong analytical skills, a strategic outlook, and the ability to generate profound and valuable insights, thereby becoming a pivotal member of our team. 

What you’ll do: 

  • Conduct in-depth analysis of CRM and full funnel campaigns, track key KPIs for organic channels, identify consumer behaviors and market trends (regional and global benchmarks), conceptualize and propose Customer Journeys, identify opportunities to enhance user experience and brand engagement.
  • Formulate strategic recommendations, suggest optimizations for both CRM campaigns and Customer Journeys, and refine segmentation.
  • Perform comprehensive audience analysis and behavior assessment at a regional level to propose new segmentation and Customer Journeys.

What you’ll need: 

  • +3 years of experience working in a similar role
  • Intermediate/advanced level of English
  • Experience working with CRM tools, such as Salesforce Marketing Cloud, Microsoft Dynamics, or others
  • SAS CI 360 knowledge is a plus
  • Power BI or Looker knowledge is a plus
  • Ability to create strategic value propositions
  • Focus on Business Objectives
  • Strong interpersonal skills (internal and client-facing)
  • Ability to work with multicultural teams
  • Capability to drive a project from inception to completion, adhering to tight timelines
  • Skill in adapting to changes and managing multiple projects
  • Proactive attitude and commitment to continuous learning, with an innovative mindset
  • Strong written and verbal communication skills, with the ability to be adaptable and thrive in a rapidly evolving environment

 

At Wunderman Thompson, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect.  As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.

Wunderman Thompson is a WPP agency.  For more information, please visit our website and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram.  

Note: We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.

When you click the "Submit Application" button below, this will send any information you add below to Wunderman Thompson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click the "Submit Application" button above, this will send any information you add below to Wunderman Thompson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.