All Careers

Senior Optimization Analyst

Wunderman Thompson

Department: Data & Analytics

Location: Los Angeles, CA, United States

Who we are:

At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.

We are 20,000 strong in 90 markets around the world; our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.

Who we are looking for: 

As the Senior Optimization and Personalization Analyst, you will play a pivotal role in maximizing the performance of our digital assets by leveraging Adobe Target and other optimization tools. You'll be responsible for devising and executing a comprehensive optimization strategy aimed at enhancing user experience, increasing site conversions, and achieving business growth objectives. Your expertise will be crucial in driving data-driven decisions, testing hypotheses, and implementing changes to improve our website's overall performance.

***An important NOTE on location and REMOTE options: 
While this role is based out of our Orange County office, work can be done remotely for qualified candidates. Due to client considerations, however, only candidates who are local to U.S. Pacific or Mountain time zones can be considered. Please only apply if you are local to these areas. Thank you! 

What you’ll do: 

  • Execution of Client Work | Develop and execute a data-driven optimization strategy using Adobe Target and other relevant tools to enhance the user experience and drive conversions through web properties. Design and conduct A/B tests, multivariate tests, and other experimentation methodologies to validate hypotheses and gather insights for iterative improvements. Utilize quantitative and qualitative data to identify pain points in the user journey, pinpoint drop-off points, and develop strategies to address these challenges. Regularly analyze and interpret test results, conversion rates, and other relevant KPIs to measure the effectiveness of optimization efforts. Monitor and report on the impact of optimization initiatives on key business metrics, presenting findings in a clear and concise manner.
  • Team | Collaborate with cross-functional teams, including UX/UI designers, developers, content creators, strategists and data analysts, to identify optimization opportunities and implement solutions. Provide actionable insights and recommendations to stakeholders, including senior management, based on your analysis of website performance and optimization outcomes.
  • Collaborate | With support from project management, work to manage and prioritize a pipeline of optimization projects, ensuring timely execution and effective resource allocation.
  • Learn | Stay up-to-date with industry best practices, emerging trends, and new features within Adobe Target and related optimization tools.

Who you are:

  • Hospitable | Brings a warm, kind spirit to the day and values building relationships with people – both internal and external.
  • Strong Communicator | You must be able to provide transparency and communicate clearly to your team while also to our clients.
  • Open and collaborative | Our team is close-knit and supportive and we’re working with a lot of unknowns – you must champion team environments that are comfortable and encouraging.
  • Ego-less | We all wear the hats that need wearing, it’s a mentality that makes the team successful.

What you’ll need: 

  • Bachelor's degree in Marketing, Business, Statistics, Computer Science, or a related field; Master's degree preferred.
  • Proven experience (3+ years) working with Adobe Target or similar optimization tools to conduct A/B tests, multivariate tests, personalization campaigns, and site optimizations.
  • Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.
  • Proficiency in web analytics platforms (Google Analytics, Adobe Analytics, etc.) and data visualization tools.
  • Familiarity with HTML, CSS, and JavaScript to effectively communicate with developers and implement optimization changes.
  • Excellent project management skills, including the ability to manage multiple projects simultaneously and meet deadlines.
  • Strong communication and interpersonal skills, with the ability to collaborate effectively across cross-functional teams.
  • Experience in automotive is a plus.
  • Experience with activating Personalization through CDP across channels is preferred

What we offer: 

  • Passionate, driven people | We champion a culture of people that do extraordinary work.
  • Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
  • Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
  • Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through Wunderman Thompson and WPP, so you can continue to grow personally and professionally.

 

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
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$60,000—$140,000 USD

At Wunderman Thompson, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect.  As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.

Wunderman Thompson is a WPP agency.  For more information, please visit our website and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram.  

Note: We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.

When you click the "Submit Application" button below, this will send any information you add below to Wunderman Thompson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click the "Submit Application" button above, this will send any information you add below to Wunderman Thompson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.