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Analytics Manager

Wunderman Thompson

Department: Data & Analytics

Location: Los Angeles, CA, United States

Who we are:

At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.

We are 20,000 strong in 90 markets around the world; our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.

At Wunderman Thompson, we focus on creating the most compelling and innovative customer experiences. To achieve these goals, we must focus on understanding the customer, their context and perspective. Our analytics practice uses digital analytics to understand user behavior, customer journeys and perceptions to predict and empower intelligent and relevant digital experiences. We are looking for an Analytics Enablement Manager to lead analytics solutions and development to capture data accurately and efficiently for activation through personalization and conversion optimization.  

The Analytics Enablement Manager will lead the team in strategic planning and tactical execution of digital measurement solutions, providing technical solutions to fulfill tracking, personalization, and analytics implementation goals. This role will balance managerial and leadership responsibilities with subject matter expertise in tracking architecture, tag management, conventions and taxonomies, and martech platforms including analytics and digital personalization. 

What you do:  

  • Create and maintain tracking architecture, implementation of tagging, and validation of measurement techniques across client digital properties. 
  • Interface with clients and various stakeholders to understand business requirements and provide innovative data-driven solutions. 
  • Author scope documentation and project resource hour estimates.
  • Develop tracking architecture for digital initiatives and campaigns, producing technical specifications to provide to analytics developers and other development resources for implementation. 
  • Identify opportunities to integrate data collection across online and offline measures by leveraging APIs or other solutions. 
  • Remain current on industry changes, especially related to data privacy regulations.
  • Educate clients and other colleagues on how data is collected and processed, and which data may be related to various regional data privacy concerns.
  • Advise on digital media and CRM tracking based on experience with Google Marketing Platform, other DSPs, CDPs and SalesForce Marketing Cloud
  • Coordinate tag management implementation through Adobe Launch or similar tools.
  • Validate tag management releases using debugging tools; experience with QA automation tools, such as ObservePoint a plus.
  • Administrate tag management tool including establishing approval processes for release management. 

What you need:  

  • At least 5 years of experience implementing web analytics tools (Adobe Analytics, Google Analytics) and tag management systems (Adobe Launch, Tealium) 
  • Agency experience supporting multiple clients and scoping preferred. 
  • Web/app (Javascript, HTML, CSS) development.
  • Experience working with APIs and reading vendor documentation.
  • Experience authoring implementation and process documentation, such as SDRs, BRDs and milestone roadmap\Experience implementing and using website personalization tools to create customer experiences and tests; SalesForce Marketing Cloud Personalization (fka Interaction Studio) preferred.
  • Excellent verbal and written skills with the ability to identify and adapt to audiences of different technical levels.
  • Organized, self-motivated, and detail-oriented. 
  • Adobe Analytics Developer and Architect certifications preferred. 

Wunderman Thompson is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal. 

At Wunderman Thompson, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect.  As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve. 

 

 

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
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$75,000—$180,000 USD

At Wunderman Thompson, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect.  As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.

Wunderman Thompson is a WPP agency.  For more information, please visit our website and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram.  

Note: We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.

When you click the "Submit Application" button below, this will send any information you add below to Wunderman Thompson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click the "Submit Application" button above, this will send any information you add below to Wunderman Thompson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.