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CRM & Marketing Automation Manager

Wunderman Thompson

Department: Data & Analytics

Expertise: CRM

Location: England, United Kingdom

Who we are:

At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.

We are 20,000 strong in 90 markets around the world; our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.

Who we're looking for:

We’re looking for a CRM Growth Manager who has strong experience with selling and delivering customer focused CRM projects.

What you'll need:

  • Proven experience in a similar function, either for a recognised brand, agency or consultancy
  • Excellent communication, organisational and presentation skills
  • A passion for and expertise in delivering sophisticated modern CRM at scale –   personalisation, dynamic content and lifecycle customer journeys through modern marketing automation technology
  • Significant experience at scoping, resourcing and developing commercial proposals Must have knowledge (you need not be a deep practitioner in all these areas, but do need have a strong understanding of the landscape and be able consult across them):
  • CRM strategy – customer value propositions, lifecycle and value management
  • Data & analytics – customer data strategy, targeting, personalisation, measurement
  • CRM technologies – marketing automation/ESPs expertise (Adobe Campaign, Salesforce Marketing Cloud, Movable Ink, Taxi for Email)
  • CRM delivery and operations – operating models, campaign management/delivery, process design, governance

What you'll be doing:

  • Understand our CRM proposition, narrative & POV and lead our new and organic growth opportunities, supporting our client services team in leading meetings and creating compelling proposals for clients
  • Work closely with our Project Management teams to scope and estimate CRM deliverables across the agency
  • Work with our existing clients such as Specsavers, HSBC, Toyota, Coca Cola, Samsung, Emirates to understand their objectives, strategies, data, systems and processes, finding gaps and creating proposals that offer solutions to their challenges
  • Be a point of contact for client and internal strategy/creative/PM/AM teams to enable CRM functionality such as personalisation, content and process efficiencies on projects & campaigns
  • Support the relationship with technology partners such as Adobe, Salesforce, Movable Ink, Phrasee, Taxi for Email and Braze to be on top of their capability and new features, always on the lookout for potential client opportunities and upskilling agency teams
  • Participate in CRM client engagements, aligning multiple clients and specialists to identify current state, idealstate, then define and deliver roadmaps, identifying best-practices, strategies and use cases to transform our clients’ CRM:
  • Participate in pitches for new and existing clients
  • Be an internal champion for CRM (as well as for clients), sharing industry knowledge and innovation, devising and running training sessions, promoting best practice and our work.

At Wunderman Thompson, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect.  As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.

Wunderman Thompson is a WPP agency.  For more information, please visit our website and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram.  

Note: We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.

When you click the "Submit Application" button below, this will send any information you add below to Wunderman Thompson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click the "Submit Application" button above, this will send any information you add below to Wunderman Thompson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.