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Campaign Specialist

Wunderman Thompson

Department: Media Services

Location: Saint Louis, MO, United States

Who we are:

At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.

We are 20,000 strong in 90 markets around the world; our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.

ROLE SUMMARY

The Campaign Specialist is responsible for operationalizing campaign strategies outlined by the Campaign Strategist and Campaign Manager. The Campaign Specialist is part of a team that supports the campaign objectives and goals and who assists with the execution and measurement of the campaign’s media plans.

This role works closely with trafficking and managing creative edits to develop final creative assets.  This role requires an individual who is familiar with various creative and media channels and is eager to learn to develop, measure and optimize integrated, Omni channel campaigns.

KEY RESPONSIBILITIES

  • Operationalize campaign goals, execution, and measurement of campaign media plans
  • Develops data requests at the direction of the Campaign Strategist and Campaign Manager
  • Maintains/reviews client mark ups, traffics creative versions, proofs to internal teams and clients
  • Finalizes Omni Channel assets for production
  • Understands and manages client brand standards and disclaimer requirements
  • Develops, maintains, and procures client approval of asset guides
  • Detailed knowledge of CMS regulations and adherence
  • Translates media and mail plans into the List Pull Matrix, coordinates with internal teams
  • Execution of Channel Setup:
    • Assists in development of seminar strategies
    • Assists and loads the Event and Sales Market set-up
    • Maintains tracking spreadsheets for TFN and URL tracking codes
    • Manages, reviews, and approves proofs
    • Prepares RFQs for Omni channel production
    • QC’s client Omni Channel data
  • Aids in gathering of campaign performance reporting and analysis, and providing to internal team members
  • Manages internal expectations
  • Other duties as assigned

QUALIFICATIONS

  • Approximately 1+ years of related industry experience
  • Ability to work on a PC platform with proficiency in Excel, Word, and PowerPoint

 GENERAL KNOWLEDGE/SKILLS

  • Proactive learner
  • Understanding of the direct marketing channel a plus
  • Excellent communication skills and ability to communicate effectively with clients
  • Ability to communication and ask internal team members for help
  • Strong organizational and project management skills
  • Ability to effectively take direction in an ever-changing, fast-paced environment
  • Ability to manage multiple projects in various stages of completion
  • Strong focus on attention to detail and driving results
  • Experience facilitating team and/or client communication
  • Good problem-solving abilities/innovative solutions to project challenges
  • Ability to adhere to processes yet remain flexible enough to recommend client specific process adjustments
  • Ability to facilitate seamless hand-offs among the project team and between stakeholders
  • Ability to impact and influence project outcomes
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
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$55,000—$55,000 USD

At Wunderman Thompson, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect.  As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.

Wunderman Thompson is a WPP agency.  For more information, please visit our website and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram.  

Note: We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.

When you click the "Submit Application" button below, this will send any information you add below to Wunderman Thompson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click the "Submit Application" button above, this will send any information you add below to Wunderman Thompson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.