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Marketing Coordinator

Wunderman Thompson

Department: Client Services

Expertise: Communications

Location: Beirut, Lebanon

Who we are:

At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.

We are 20,000 strong in 90 markets around the world; our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.

The Marketing Coordinator role supports and enables local “last mile” marketing execution through centralized marketing services and provides expertise in marketing tools, engines, and campaigns. They provide end-to-end planning, execution, and analysis services, with tangible positive results for key performance indicators. They also ensure that campaigns are running seamlessly across different systems and tools, so they provide a great experience for our customers and partners.

This role sits within the Commercial discipline and is focusing on business customers.

Responsibilities:

  1. Activities Planning & Set-up
  • Translates client's marketing objectives to a demand generation plan
  • Implements governance principles in planning, set-up and measurement of demand generation activities
  • Applies targeting criteria and leverages per-defined target lists

 

  1. Execution & Project Management
  • Act as Project Manager with full responsibility for activity execution and its results
  • Co-ordinates all parties involved in an activity – local stakeholders and third parties
  • Reviews activities copy localizations

 

  1. Data & Insights
  • Collects, interprets and reports results of activities, makes recommendation to stakeholders on improvements
  • Ensures all business leads are properly registered
  • Validates all customer journey data flow

 

  1. Subject Matter Expertise & Stakeholder Management
  • Advises stakeholders on overall activities execution processes, KPIs, deployment of tools and services
  • Acts as advisor on commercial marketing tools and services

 

Required skills & competencies:

  • Ideally completed studies in any marketing-related field
  • Broad understanding of various marketing concepts, strategies and tactics, incl. marketing channels
  • 2+ years experience in execution of marketing-related initiatives, incl. 1+ year experience with target audience segmentation, campaign success measurement, project or account management role
  • High level of compliance with company rules & processes, e. g. personal data protection or brand guidelines
  • Proven project management skills & experience, readiness to assume responsibility for own KPIs, track activities progress and meet critical deadlines
  • Solid skills in Microsoft tools and software: Word, Excel, PowerPoint, Outlook, Teams
  • Solid command skills and ability to share often complex information in structured way
  • Comfort in dealing with client's and third-party stakeholders
  • Ability to simultaneously manage multiple events and activities, and ability to prioritize urgent and important tasks
  • A strong team player with ability to establish working relations with culturally diverse internal and external partners
  • Strong in problem solving skills and orientation to detail
  • Fluent English is essential (requirement for additional language skills may apply)

At Wunderman Thompson, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect.  As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.

Wunderman Thompson is a WPP agency.  For more information, please visit our website and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram.  

Note: We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.

When you click the "Submit Application" button below, this will send any information you add below to Wunderman Thompson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click the "Submit Application" button above, this will send any information you add below to Wunderman Thompson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.