CES 2023 RECAP

CES is a proving ground for breakthrough technologies and game-changing innovations, and what happens there sets our industry’s agenda for the year ahead.

But it can be overwhelming.

Our CES Recap in the Metaverse zeroes in on the biggest announcements, key themes and latest trends coming out of CES that are going to inspire growth for your business.

Here are our topline takeaways:

Key Trends From CES: Emily Safian-Demers, Editor, Wunderman Thompson Intelligence

Despite seismic shifts in the technology landscape, humans will remain at the center of new innovations and breakthrough technologies
Every brand is becoming a health brand
Super-self tech will improve and regulate our emotional health

Metaverse Meets Office Space: Emma Chiu, Global Director, Wunderman Thompson Intelligence

As the metaverse evolves out of the 'hype cycle', companies are putting significant money and effort into making the future of remote work more fun, engaging, collaborative and productive and the metaverse has been instrumental in shaping that experience
For Generation Alpha and future generations, virtual work and social environments will be natural and expected
The future of the workplace will be forever changed by the metaverse

Trends in Artificial Intelligence Today: Jason Carmel, Global Creative Data Lead, Wunderman Thompson

AI has gone mainstream
It shows up in places we normally don’t expect and goes beyond the traditional ‘technology’ companies
There is opportunity and need for AI-Human interaction skillsets
Trust and ethics are on everyone’s mind
Experts lean toward optimism – AI is a gamechanger and automation will benefit humanity

The Immersive Future: Reid SantaBarbara, Co-Founder & CEO, Odyssey

In 2023, the metaverse will become more associated with web-based 3D experiences and brands will use 3D merchandizing to grow and create new revenue streams
Storytelling will play a major role as brands use it to show customers what it feels like to own their product
Immersive worlds will inspire more engaging brand experiences and drive new marketing strategies

We also encourage you to check out our Wunderman Thompson Intelligence page here for a deep dive into the technologies that stole the show at CES 2023.

You can also have a read of WPP's CES Recap here.